Categorized | Announcements, News, Non-Alcoholic

Pepsi-Cola Bottler Brings Drank To Eastern – Central Missouri


Innovative Beverage Group Holdings (IBGH) has signed an agreement with Pepsi-Cola New Haven to expand the reach of its relaxation beverage drank to ten counties in Missouri.

The Pepsi-Cola bottler joins the roster of regional distributors that have added drank to their New Age beverage lineup. New Haven has three warehouses located in New Haven, Rolla, and Bowling Green, and distributes key Pepsi products including Pepsi, Mountain Dew, Sierra Mist, Lipton Tea, and Aquafina, apart from other household name products Muscle Milk, Crush and Rockstar.

The distributor’s network comprises 750 full-time accounts in ten counties in Missouri encompassing cities such as Troy, Washington, Rolla and Fort Leonard Wood.

Peter Bianchi, CEO of IBGH, said: “Pepsi-Cola New Haven has a proven track record of results, something we look for in every major distributor we sign with. By creating this partnership with them, we are honored to provide eastern and central Missourians, especially our brave brothers and sisters at Fort Leonard Wood military base with a great way to relax.”

Brad Zobrist, key account manager of Pepsi-Cola New Haven, said: “We are thrilled to introduce drank and the concept of extreme relaxation beverages to our region. We’ve been following drank’s success as they’ve swept across the country, and are pleased that we can bring the industry leader with a reputation for results to our stores and customers.”

IBGH is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category, which includes Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.

The company claims that drank is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank is sold in purple 16-ounce cans and is available in convenience and grocery outlets in different regions throughout the US.

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Wednesday, January 24, 1:36 am

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