Championship side Sheffield United have announced brewer Molson Coors as a new partner of the club in a six figure, three year deal.
Molson Coors, whose brand portfolio includes brands Carling, Coors Light, Grolsch and Worthington’s, has signed a three-year, six-figure deal with the club, starting in June 2010.
As part of the deal, Molson Coors has been installed as the official beer supplier of United and will also deliver prominent stadium branding with both the Molson Coors and Carling logo featured at Bramall Lane.
The partnership with United has been agreed with a view to Molson Coors extending its links with the Blades’ international network of clubs that expands across Europe, Australasia and Asia.
Eugene Reddington, Sales Managing Director at Molson Coors said: “Molson Coors are delighted to become the beer supplier of United, we look forward to a great working relationship with the club and ensuring Blades fans can enjoy a great pint of Carling on matchdays.”
Mike Farnan, Executive Director at United said: “We are delighted to work with a company that has so many brands synonymous with football. This three-year deal adds weight to United’s growing portfolio of business partnerships.
“The Molson Coors partnership is a further demonstration that United’s unique international model in football is helping the club attract world class brands with international prominence.”