Maxxium UK is launching a new podcast to inform retailers about the quality of blended Scotch whisky, as part of its Teacher’s School of Whisky campaign.
Presented by Teacher’s master blender Robert Hicks, the five minute podcast entitled Teacher’s – The Generous Blend, takes viewers on a journey from the origins and rich history of Teacher’s, through to the craftsmanship involved in the production process, its quality, complex taste profile and mixibility.
Maxxium UK’s brand manager for Teacher’s Janette Peat said: “Teacher’s contains 45% malt whisky, which is among the highest of all the blends, which is why we like to think of it as the generous blend and very good value for money. Teacher’s is made up of at least 35 single malts from all over Scotland, including the award-winning Ardmore at the heart of its blend, which delivers a smoky richness and a complex taste profile.”
The Teacher’s podcast is available to download at http://www.teacherswhiskyuk.com