Thai Beverage launched Chang drinking water, to add up its non-alcoholic beverage portfolio. A comprehensive marketing campaign will be launched with Bt100 million budget, to achieve the sale target of Bt1.8 billion in the first year.
Marut is confident in the product’s potential, due to the differentiation. The company claimed that ‘Chang Drinking Water’ comes from specially selected clean and safe underground sources, and any contaminants are filtered out through a natural process. It is processed in the world-class technology.
The distribution of the new product will cover a comprehensive range of channels, covering both traditional and modern trade. It also provides delivery services to households and offices, with a fleet of over 70 trucks.