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UK: Sales Development Manager


  • To meet agreed business objectives in new and existing accounts by maximising profit, distribution and throughputs of Carlsberg Core brands and other stocked products.
  • To take ownership for the provision of total Carlsberg Customer Service to individual Customers.
  • To achieve targets for both profit and sales growth over an agreed budgeted time frame.

Key Accountabilities include:

  • To maximise sales growth and profit with existing customers through management of the customer relationship and utilising the relevant trade marketing initiatives & championing the Service offering via the We Deliver More tool.
  • To plan and document business development reviews on a regular systematic basis with all customers to maximise core brand and other volume, profit and distribution.
  • To identify, plan and open for trade, an agreed number of prospect accounts at the budgeted volumes and profit margins within the geographical area.
  • To feedback all activity, competitor and own via the Customer Record Document (CRD) system to ensure Carlsberg UK competitive advantage is enhanced.
  • To utilise journey planning tool to maximise efficiency and effectiveness and plan call time in accordance with the prescribed Customer callage requirements.
  • To take ownership for co-ordinating all relevant departments within Carlsberg UK, to ensure high customer satisfaction is delivered at all times
  • To plan and target promotional activity to ensure the most profitable use of spend.
  • To achieve core brand distribution, volume targets and objectives on Third party brands
  • To monitor and review loan performance/investments with customers and hold quarterly business reviews and create action plans as required

More info here

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Sunday, December 17, 5:34 pm

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