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Aspall cider boom

Cider company Aspall is celebrating its best year yet in the on-trade.

According to figures from on-trade market intelligence agency CGA Centro, Aspall Draught Suffolk Cyder is up 14% in the total on-trade and 40% in value terms in the managed pub sector.

Ashley Cairns, CGA strategy director, said: “Aspall Suffolk Cyder is now the clear leader in the specialist cider market, having experienced its most successful year ever. According to our latest figures (CGA Strategy MAT to end of Feb 2010), Aspall Draught Suffolk Cyder (keg format) has grown 14% in the total on-trade and 40% in value terms within the managed pub sector.”

Geoff Bradman, Aspall commercial director, said: “Our production and factory teams have worked incredibly hard to keep up with our extended distribution and ensure that quality remains first and foremost. We last month announced a £1m investment into the brand for the coming year which can only help to maintain this momentum.”

Friday, December 15, 4:36 am

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