Beer sales in Mumbai have risen to an all-time high, growing by 25 per cent in the past year, according to new figures.
A report in the Indian Express highlighted data from the city’s excise department showing that between April 2009 and March 2010, beer consumption in the western and eastern suburbs stood at 14.48 per cent higher than the previous 12 months, while the island city saw a rise of 10.45 per cent.
In total, 1,94,50,805 bulk litres of beer were drank from Colaba to Mahim and 4,31,28,797 bulk litres were consumed from Bandra to Dahisar and Kurla to Mulund.
“People are suddenly drinking a lot of beer these days as compared to earlier years,” said an official from the excise department.
Earlier this week, Hospitality Biz India reported that the finance department of the government of NCT of Delhi has cleared a proposal to hike the prices of most brands of beer, whiskey and vodka.