Categorized | Announcements, News, Non-Alcoholic

Britvic to buy French soft drinks firm

UK-based soft drinks company Britvic has announced that it is looking to buy French firm Fruite.

Britvic has submitted a binding offer for the acquisition of the leading independent soft drinks company in France.

It is bidding to pay 237 million (£203.7 million) for the business and the proposed acquisition is subject to the completion of a consultation process with employee representatives, which is expected to begin immediately.

Paul Moody, chief executive of Britvic, said that Fruite was an “excellent strategic fit” for the British firm.

He added: “The contemplated acquisition would extend our soft drinks focus into continental Europe, would drive our already strong portfolio into new markets and would enhance our GB offering.”

According to soft drinks research, the French market is significant, with a 2009 value of  12.5 billion.

Britvic recently added to its soft drinks range with new J20 blends, including White Grape and Kiwi, and Red Grape and Blackcurrant.

Friday, July 28, 4:50 pm

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