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California: Promotions Manager

Lead Promotions planning process for assigned businesses.

– Independently drives Promotions planning process to deliver plans that meet volume and profit objectives – utilize systems and procedures to ensure thorough, consistent results. Work to achieve balance between consumer, field sales and distributor needs.

– Drive analysis of previous programs and marketplace conditions to derive actionable learning.

– Maintain a solid understanding of marketing objectives, strategies and key consumer insights for each brand within assignment and beyond assigned brands.

– Drive partnership with Trade Marketing to extend Promotions plans for maximum field/customer leverage.

– Improve efficiency, effectiveness and innovation of promotions investments.

– Lead the development of cooperative working relationships with cross-functional groups (Brand, Public Relations, Sales, Interactive and Direct) to facilitate marketing advancements and integration.

– Guide brand in the proper evaluation of Promotions recommendations.

– Businesses assigned will be bigger, more complex than Associate Promotions managers; guidance provided by VP

More info here

Saturday, January 20, 7:05 pm

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