Lead Promotions planning process for assigned businesses.

- Independently drives Promotions planning process to deliver plans that meet volume and profit objectives – utilize systems and procedures to ensure thorough, consistent results. Work to achieve balance between consumer, field sales and distributor needs.

- Drive analysis of previous programs and marketplace conditions to derive actionable learning.

- Maintain a solid understanding of marketing objectives, strategies and key consumer insights for each brand within assignment and beyond assigned brands.

- Drive partnership with Trade Marketing to extend Promotions plans for maximum field/customer leverage.

- Improve efficiency, effectiveness and innovation of promotions investments.

- Lead the development of cooperative working relationships with cross-functional groups (Brand, Public Relations, Sales, Interactive and Direct) to facilitate marketing advancements and integration.

- Guide brand in the proper evaluation of Promotions recommendations.

- Businesses assigned will be bigger, more complex than Associate Promotions managers; guidance provided by VP

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