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Carlsberg Secures Punch Guest Ale Deal

carlsberg

Carlsberg UK is to supply all guest ales to Punch Tavern’s managed
estate.

The Danish-based brewer will take over the supply deal from Waverley TBS. It already has an exclusive deal to distribute all drinks in the Punch tenanted and leased estate.

Carlsberg won the contract on the strength of its performance delivering guest cask beer into the leased estate.

The deal will add another 300 firkins of beer a week into the Carlsberg UK’s distribution chain and will run until 2012.

“Winning this contract is a testament to the quality of our entire distribution chain,” said sales and distribution director for Carlsberg UK Chris Houlton.

“We are constantly looking to improve our performance and to work better with our customers and Punch has recognised this.

“We are sure that we will bring the same quality to Punch’s managed pubs with this new range and we will continue to work closely with both the tenanted and managed estates to continually improve our services and product offering.”

A spokeswoman for Punch Taverns said the move was “part of an ongoing process to work with one provider who offers both commercial and service benefits”.

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Tuesday, May 23, 5:16 am

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