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Carlsberg Sign up World Cup Legend

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New ad campaign will feature a host of British sporting superstars

Lager giant Carlsberg has revealed World Cup 66 legend Jack Charlton and a host of other sporting stars are set to appear in its latest TV advertising campaign.

Having spent three months asking fans to come up with inspiring team talks the brand will reveal what it describes as “probably the best team talk in the world.”

Paul Davies, director of brands and insight at Carlsberg UK, said: “We have been building up to the launch of this ad for some months now. Fans have had their chance to give an inspiring team talk, now it’s Carlsberg’s chance to give “Probably the Best Team Talk in the world”.

“It has been great fun to shoot and we hope the fans enjoy this ad as much as “Old Lions” in 2006.”

Following a series of teasers the ad will be broadcast for the first time on May 8.

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Sunday, May 28, 4:24 pm

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