Surge in number of companies getting marketing checked by industry watchdog
Drinks producers are being more careful with their marketing, based on figures from an industry watchdog revealing a 40 per cent rise in the number of ideas it is vetting.
The Portman Group said it examined more than 356 proposals last year, compared to 250 in 2008.
The group’s chief executive David Poley said:”This surge in demand for our help is a positive sign, illustrating the growing importance of social responsibility.
“Companies want to protect their brand, corporate and industry reputations.
“They also appreciate the financial value in heading-off any possibly problematic marketing before it goes live. If a complaint is upheld against a product, it can be costly to put right.”