Foster’s To Launch Sparkling Rosé
Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.
The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.
The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.
Neil Barker, UK commercial director for Foster’s EMEA said: “We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period.”
Tags | Announcements, Fosters Wine Group, New Products, News, uk, wines
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