Develop Trade Intelligence and Category Management in Diageo by identifying and translating market opportunities into actionable recommendations that enable the organization to drive incremental revenue, share and preference through deeper penetration of its customer base.
Lead data management processes in Diageo in order to have reliable and accurate information for decision making ensuring the gathering, analysis and exploiting of information
Be the guardian of trade investment through all regions ensuring the compliance of CARM and Diageo policies and Trade Strategy
Facilitate and potentiate business analysis for decision making through hard data for all commercial areas (sales and marketing) understanding customers through information and relevant indicators
Interpret market data and provide directional advice
Support Category development tools for a more commercial approach to range and space (profit/Space cube)
Support planning processes like S&OP, One Plan and Cycle Brief through data inputs and analyses