Act as the off premise channel expert at the market level, calling on independent liquor stores. Manage day to day performance of on-premise performance thru PRUSA and Distributor information systems and local market data. Monitor progress against channel specific objectives and suggest course correction where necessary thru the market team. Position typically works with division marketing manager, distributors, brokers and key on-premise trade accounts.
Nature & Scope:
Position typically works with division marketing manager, distributors, brokers and key off-premise trade accounts. Communication can include sensitive information, requiring confidentiality and discretion in dealings with contacts. Incumbent plans activities for this position weekly, monthly, yearly with individual initiative in daily routine. Decisions impact the departmental leadership and organization as a whole, and errors may cause significant expense and volume loss to the entire organization.
Responsibilities & Accountabilities:
Responsible for leading the communication to the on-premise overlay and general sales forces in regards to PRUSA Ways of Working, tactical programs and overall strategic imperatives and managing all local resources to obtain a disproportionate share of mind to concentrate on growing KPIs.