Comedian Peter Kay is back as the face of John Smith’s No Nonsense campaign for the first time in five years.
The first of three new TV ad hit screens over the bank holiday weekend during the Liverpool v Chelsea football match and once again concentrates on Kay’s matter of fact humour.
In the ad, Kay’s TV wife teases him about who his fantasy woman would be, offering him Kelly Brook or Tess Daly “on a plate”.
Kay insists there’s only “one lady” in his life until his wife says “I won’t get upset, it’s only a game”.
At this point, Kay relents and admits his soft spot for “Claire, from work”.
Silence falls on the party as Kay’s mind wanders.
Gareth Turner, senior brand manager at Heineken UK, said: “We reckon Peter’s return has come just at the right time.
“Four weeks of political campaigning is bound to have taken its toll on the Great British public – they’re in need of some no nonsense and a decent dose of light relief and Peter is the perfect man to deliver both.”
Kay added the first ad is “solid gold”.