Categorized | Announcements, Beer, News

Sab Miller unveils new can design

Global brewer Sab Miller has patented a new beer can which will be in use during the Fifa World Cup later this year.

The new design will allow spectators to remove the top of the beer can once opened and use it as a cup, Bloomberg reports.

Sab Miller said that this will reduce waste levels at sporting venues where beer is usually distributed in cups and will cut down on the number of items which spectators can throw on to the pitch.

The new can will be distributed with the Castle Lager brand.

Plans are to introduce the beer cans in South Africa next month, before rolling them out across the US and Europe.

Norman Adami, managing director of Sab Miller Johannesburg, told the news provider that the company will be looking to cash in on the fact that rival Anheuser-Busch will only be selling its products in official stadiums, rather than parks where fans can watch the action on big screens.

Sab Miller produces the Grolsch, Peroni, Miller, Lech and Tyskie brands.

Monday, January 22, 6:02 am

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