As a Category & Planning Manager you’ll plan and deliver category level insight behind consumer drivers of the market, which will help you inform our Category Growth Strategy.
You’ll own the creation and delivery of insightful and clearly articulated category level consumer understanding using input from a variety of sources including the market insight team to ensure Heineken UK have a full understanding of the consumer drivers of the category growth.
You will also:
- Develop insight to inform strategies for growth for Heineken UK
- Take ownership of Market Mapping (5W’s) within Heineken UK
- Ensure category drivers are refreshed annually and communicated to commercial community
- Prepare and execute Annual Research Plans which will help drive our understanding of consumer drivers of category growth
- Manage specified agency relationships and budget