Categorized | Announcements, News, Spirits

William Grant Sets up new subsidiary

Scottish family owned distiller William Grant & Sons has announced the formation of a new wholly owned subsidiary, William Grant & Sons Australia Pty Ltd.

The new company will manage WGS brands within the Australian market and, says the company: “Further increase the awareness of its global brand portfolio.” This includes The Glenfiddich Single Malt – already the category leader in Australia – The Balvenie, Grant’s whisky and Hendrick’s gin.

The new operation will commence on Jan 1 2011, signaling the end of a three-year distribution arrangement with Suntory (Australia).

“The formation of WGS Australia is an exciting step for William Grant & Sons Ltd,” said William Grant & Sons chief executive Stella David. “We would like to thank Suntory (Australia) for their commitment to our business and their enthusiasm and support over the last three years, cementing a strong position for our brands. We look forward to building on their good work across our brand portfolio.”

William Grant & Sons is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the premium spirits company is run by the fifth generation of his family.

Sunday, May 28, 10:20 am

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