Health officials in Saudi Arabia have passed an outright ban on the sale of sugar-based soft drinks in its health clinics and hospitals.
The new rules were approved at the Health Services Council's fourth meeting on Sunday June 27th and will start being enforced over the coming months.
Held at the council's headquarters, the debate was attended by 40 top officials, who gathered to plan national health strategy. [...more]
North American beer firm Molson Coors Brewing Company has revealed its plans to penetrate key overseas markets in a push to increase its global presence.
The brewer will launch one of its flagship brands, Coors Light, in Russia, the world's fourth-largest beer market.
A spokesperson for the firm said that it would "focus" on developing a Russian strategy for the brand, though it has "no immediate plans" to move other products into the country. [...more]
The new packaging has been developed to reflect The Famous Grouse’s premium quality and will see the brand’s much-loved icon, the red grouse, take a more prominent position,” said director Gerry O’Donnell.
The new design, which “marks 30 years as Scotland’s best-selling whisky” features a much larger label and new-look bird set against an authentic Scottish landscape to reflect the brand’s provenance and heritage.
The new campaign will follow on from the “Famous for a Reason” ads launched last Christmas and has been timed to support the brand during the summer period. [...more]
The Marketing Manager will deliver top quality programs that support high volume sales of Diageo brands for their market. This will be executed by assisting with input on national programs, creating local overlays and leading cluster planning process. Marketing Manager will conduct post program evaluation. The Manager will collaborate with Sales and Finance teams to ensure all goals for market are being met throughout the year.
The Regional Director is responsible for delivering the Annual Operating Plan for the Division by directing and coordinating the activities and operations of Foster's Distributor partner(s) and the Foster's Market Sales Team.
The Account Manager works autonomously to focus on developing new accounts and maintaining current accounts within the industry. A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics.
Global conglomerate GlaxoSmithKline (GSK), which owns the beverage brand Lucozade, has announced its plans to launch the energy drink in the US.
According to The Times, the drugs giant is currently in "advanced" talks with a prospective distributor to introduce the range to US markets.
The move will pitch Lucozade, which had British sales of around £376 million in 2009, against Coca Cola's Powerade and PepsiCo's Gatorade products.
John Clarke, head of consumer healthcare with the firm, told the newspaper that GSK was eager to push the drink into new markets as it increases its focus on consumer healthcare. [...more]
Heineken UK will soon launch a new marketing campaign to further emphasise the 'female appeal' of its Jaques Cider with Fruit product range.
With its largest investment in the brand to date, the firm hopes to position the brand among young, stylish women.
Starting in July, the promotional programme incorporates digital and print elements, as well as sampling bars at a number of fashion and beauty events throughout the summer. [...more]
Bacardi-Martini is unveiling a new look for its Eristoff vodka brand, which it launched into the UK on-trade a year ago this month in a bid to rival category leader Smirnoff.
The global revamp is in response to the brand’s success in Europe, said the company, which is launching a pre-mixed Eristoff & cola 250ml can in the off-trade at the same time.
“The new design shifts the wolf emblem to the top of the label and highlights the Eristoff signature to mark its quality,” said a spokesperson. [...more]
# To lead, develop and execute the marketing strategies for all portfolio brands including Tetley’s, Tuborg, Holsten, Okocim, Birra Poretti and Skol, working with the Head of Brands and the Marketing Director.
# To develop and implement, in consultation with the Head of Brands, annual marketing plans (in line with the agreed portfolio strategy) that deliver, and where possible, surpass C-UK commercial and brand objectives.
# To control and optimise the portfolio brands' marketing investment within the agreed budget / LCE parameters.
# Allocating spend in line with commercial and brand priorities. [...more]
A permanent opportunity has arisen for a Brand Development Executive to join our Regional Trading Team, covering Berkshire. Reporting directly to the Brand Development Controller you will be driving profitable and sustainable brand distribution in both the Independent Free Trade and Leased & Tenanted sectors in your region.
As a Brand Development Executive, your responsibilities will include:
* Selling the brand propositions to outlet decision-makers with passion and conviction
* Developing core brands in targeted outlets
* Ensuring excellent execution of promotional campaigns
* Build excellent internal and external working relationships [...more]
To direct, control, motivate, lead and train the Distributor sales team to achieve agreed sales, distribution, market share and performance objectives through the effective management of both Distributor and Retail sales operations. [...more]