Categorized | Announcements, News, Spirits

Eristoff Vodka Re-packaged

Bacardi-Martini is unveiling a new look for its Eristoff vodka brand, which it launched into the UK on-trade a year ago this month in a bid to rival category leader Smirnoff.

The global revamp is in response to the brand’s success in Europe, said the company, which is launching a pre-mixed Eristoff & cola 250ml can in the off-trade at the same time.

“The new design shifts the wolf emblem to the top of the label and highlights the Eristoff signature to mark its quality,” said a spokesperson.

The new packaging will appear across both Eristoff Original and Eristoff Black, which is flavoured with wild berries, from this month.

Eristoff Original sells 2,500 serves a day through the UK on-trade, claims the company.

Wednesday, June 28, 3:57 pm

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