Bacardi-Martini is unveiling a new look for its Eristoff vodka brand, which it launched into the UK on-trade a year ago this month in a bid to rival category leader Smirnoff.
The global revamp is in response to the brand’s success in Europe, said the company, which is launching a pre-mixed Eristoff & cola 250ml can in the off-trade at the same time.
“The new design shifts the wolf emblem to the top of the label and highlights the Eristoff signature to mark its quality,” said a spokesperson.
The new packaging will appear across both Eristoff Original and Eristoff Black, which is flavoured with wild berries, from this month.
Eristoff Original sells 2,500 serves a day through the UK on-trade, claims the company.