Categorized | Announcements, New Products, News, Spirits

Fresh Look For Famous Grouse

The Famous Grouse is getting a revamp, with a re-designed logo and new marketing campaign.
The new packaging has been developed to reflect The Famous Grouse’s premium quality and will see the brand’s much-loved icon, the red grouse, take a more prominent position,” said director Gerry O’Donnell.

The new design, which “marks 30 years as Scotland’s best-selling whisky” features a much larger label and new-look bird set against an authentic Scottish landscape to reflect the brand’s provenance and heritage.

The new campaign will follow on from the “Famous for a Reason” ads launched last Christmas and has been timed to support the brand during the summer period.

Monday, January 22, 5:49 am

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