Lead the development of the market GAME plan–   Manage and allocate A&P to deliver Killer Metrics, PR and financial goals–   Work closely with commercial team to develop outlets activation plans–   Be the on-going link into the Global Brand Team –   Accountable for the consistent brand “look and feel” –   Project Lead 360 event activation–   Measure & Evaluate marketing programmes–   Manage team to build capabilities (indirect)

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