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New Guinness campaign for World Cup

A new football-themed Guinness advertising campaign, which launched yesterday, has kicked started the brand’s World Cup related activity.

The “Bring it to Life” campaign aims to drive sales of Guinness around the tournament. The “witty and nostalgic” print ads feature a number of memorable footballing moments, said marketing manager Paul Cornell.

“We’re highlighting the brand’s relevance during this key sales period to help drive purchase and bolster sales for the on-trade,” he added.

A Guinness Pubfinder tool has also been developed, which highlights 1,200 of the best pubs in which to watch sport and drink Guinness.

Tuesday, August 22, 2:50 pm

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