‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience stores including Jacksons Food […] [...more]
In tune with the retro movement that is going on everywhere – Soda Stream makes a welcome return to TV and the shops. [...more]
Dr Pepper Commemorates 125 Years With Collectible Cans Honoring Its Heritage Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand’s rich history. Consumers can enjoy the 23 flavors of Dr Pepper […] [...more]
Alcoa Reports Second Quarter 2010 Results July 12, 2010 Highlights: * Income from continuing operations of $137 million or $0.13 per share; net income of $136 million or $0.13 per share. * Revenue of $5.2 billion, a six percent increase from the first quarter of 2010, primarily driven by higher volume. * EBITDA of $724 […] [...more]
ABSOLUT VODKA integrates ProProcure’s e-procurement platform with their financial systems July 6th 2010, ABSOLUT VODKA, the world’s fourth largest premium spirits brand, today announced the successful integration of ProProcure’s (www.proprocure.com) e-procurement platform for marketing materials with their internal financial systems. ABSOLUT VODKA creates a wide range of branded marketing materials to support their brands in […] [...more]
C Dean Metropoulos being interviewed about his Company's acquisition of the Pabst business and Brands. This will commence what may be the most dynamic phase of the brands history to date. As broadcast on the Bloomberg TV channel in the USA. [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]
One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
The joint venture of US brewing companies SABMiller and Molson Coors has found an innovative use for one of its breweries' waste water.
MillerCoors' brewery in Ohio has teamed up with a company which produces animal feeds from renewable sources to run a full-scale trial.
The new product will use specialist technology to create a fish food ingredient to replace less sustainable ones currently used on fish farms nationwide. [...more]
Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding.
A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place.
According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]
Responsible for the continuous development and ongoing execution of National and Local promotional activities of the CWUS portfolio of products as they relate to the On-premise and Off-premise segment of product distribution. Financial management of division sales and profit goals is a key driver in this position. Managing and monitoring all expenditures related to Zone non-price activities.