One of the UK’s leading lager brands, Foster’s, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand’s sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair’s optimistic outlook – helped by the ‘no worries’ attitude to life – means that no problem is unsolvable.
Gayle Harrison, marketing manager for Foster’s at Heineken UK, said: “We know that Foster’s drinkers aspire to the Aussie, ‘no worries’ attitude to life and the new campaign brings it to life perfectly – in a simple, humorous way.”
Foster’s latest campaign also introduces a new strap line for the brand, “Good Call”. The advertising begun on July 2nd and will run for the rest of the summer.