Categorized | Announcements, Beer, News

Heineken UK Launches ‘Good Call’ Fosters Campaign

One of the UK’s leading lager brands, Foster’s, is being given a sales boost this summer by a new, multi-million pound advertising campaign.

The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand’s sunny, care-free view of the world.

Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.

The pair’s optimistic outlook – helped by the ‘no worries’ attitude to life – means that no problem is unsolvable.

Gayle Harrison, marketing manager for Foster’s at Heineken UK, said: “We know that Foster’s drinkers aspire to the Aussie, ‘no worries’ attitude to life and the new campaign brings it to life perfectly – in a simple, humorous way.”

Foster’s latest campaign also introduces a new strap line for the brand, “Good Call”. The advertising begun on July 2nd and will run for the rest of the summer.

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Tuesday, April 25, 12:45 am

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