Categorized | Announcements, News, Spirits

William Grant Deal To Buy C&C Brands Goes Through

William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.

The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist

The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin.

The deal means the 600,000 case Tullamore Dew brand, which is the world’s second largest Irish whiskey brand, will become William Grant & Sons’ sixth core brand in a portfolio which also includes Glenfiddich and The Balvenie single malt scotch whiskies, Grant’s blended scotch whisky, Hendrick’s gin and Sailor Jerry spiced rum.

Speaking from the company’s production facility in Clonmel, Co. Tipperary, Grant chief executive, Stella David said: “This acquisition provides us with a complementary portfolio of brands and a unique opportunity to accelerate our growth in non-scotch and enter the dynamic Irish whiskey category.

“We shall invest significantly in the Irish operations and are committed to building a strong business in Ireland and to maintaining and developing current operations here in Clonmel.We look forward to working with the team in Ireland to ensure a successful integration of the two businesses,” she said.

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Tuesday, March 28, 9:58 am

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