Categorized | Announcements, New Products, News, Spirits

Appleton launches a rare rum

Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.

The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.

“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.

“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.”

Rum produced in Jamaica must follow the English law of minimum ageing, which dictates that the age indicated on the label must be the age of the youngest rum in the blend.

This means each of the individual rum marques that make up the 30-year-old Jamaica Rum blend have been aged in oak casks for a minimum of 30 years.

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Friday, November 24, 4:49 pm

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