Categorized | Beer, News

Schlitz riding the Retro-Boom

Schlitz Beer

Schlitz – The Beer that Made Milwaukee Famous – and once the biggest selling beer brand in America is making a huge comeback as more and more young people find the style and allure of iconic products from their grandparents generation irresistable.

The brewery which owns the brand – The Pabst Brewing Company have recently been acquired by the leading Private Equity firm C Dean Metropoulos. This has sparked renewed enthusiasm throughout the business to build on the growing following and legacy of the famous beer brand. The Company have plans to roll out the Schlitz brand into several key International territories.

Sunday, December 17, 4:23 am

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