Coca-Cola Enterprises have added a sugar free extension to their Relentless range in the UK off trade.
Stuart Agates, Head of Energy at Coca-cola Enterprises said: “Relentless continues to offer retailers a great sales opportunity, it’s performing extremely well and is now worth £52.2m. 90% of Relentless shoppers want diet drinks on the go, so the launch of Libertus is a great addition to the brand portfolio. It will increase shoppers’ choice in diet energy and offer new usage occasions, adding additional value to the energy sector.
“Relentless is an exciting, innovative brand and the new insignia and eye-catching pack design across the range will create strong in-store presence for shoppers. Our multi-million pound marketing campaign in 2011 will continue its association with music, action sports and motor sports, including headline sponsorships of major festivals in GB. ”