Richard Brancik, the captain of the Olomouc ice hockey team in the Czech Republic, has worked a shift at the Radegast Brewery, having lost a bet.
Before the big league play-offs started, Mr Brancik made a bet with Petr Kouble, a representative of the Radegast Brewery, on whether the Kohouti team would make it to the finals.
As the team lost, Brancik had to exchange his ice hockey equipment for utility gloves, and jersey for a reflective vest.
He joined the beer distribution and loading team and had the responsibility of preparing pallets of beer for customers.
"I was guessing I wouldn't get a desk job with a comfortable chair. But I don't mind physical work, so I was okay with it," said Mr Brancik.
Back in February, when Mr Brancik agreed to the bet, he said he hoped that, if he lost it, he could be given something interesting to do at the brewery: "Maybe I would be good as a taster, I certainly know good beer." [...more]
Absolut vodka has teamed up with hip hop star Jay-Z to bring consumers a 14 minute documentary about the music star.
‘NY-Z’ looks at the life of New-Yorker Shawn ‘Jay-Z’ Carter as he prepares for his September 11th (2009) benefit concert at Madison Square Garden.
According to Absolut, the collaboration between Jay-Z and Absolut “reinforces the brand’s pioneering and culture-shaping credentials”. Absolut began its collaborations with artists in the 1980’s when the brand worked with Andy Warhol and Keith Haring.
Jay-Z’s Madison Sq Garden performance was part of the Absolut concert series. [...more]
Australian Vintage’s chief executive, Dane Hudson has left the company to “pursue other interest”, according to AV’s chairman Ian Ferrier.
In an official statement the board says it will commence a search process to appoint a new CEO once a decision is made concerning the proposed merger with Constellation Brands.
Neil McGuigan, AVL’s general manager of production and supply, has been appointed interim CEO. [...more]
PREMIER John Brumby has hailed the appointment of Christine Nixon to the Foster's board as a positive step towards gender equality.
Global beverages group Foster's Group Ltd has appointed the former chief commissioner of Victoria Police to the board as a non-executive director.
"I think it's great to see more women on boards," Mr Brumby said.
"One of the problems we have got with boards is there's hardly any women on them at the major companies around Australia.
"Frankly, Australia is way behind the rest of the world.
"She is a distinguished woman with a great career, her performance in terms of bushfire recovery has been exemplary, her performance as the chief commissioner was exemplary, so she's a great appointment.
"In terms of alcohol, she's got strong views," Mr Brumby added. "You saw those when she was chief commissioner and I'm sure she will express those views on the board of Foster's."
The appointment is effective from today. [...more]
Drinks giant looks within as vice-president for Smirnoff makes the step up.
Diageo has appointed Philip Gladman as marketing director for its British business.
He will be responsible for marketing brands, including Guinness, Smirnoff and Baileys, category marketing and the company’s responsible drinking marketing efforts.
He steps up from his role as senior vice-president for Smirnoff and will start in June.
Diageo recently reported net sales in Britain grew 5% in the six months to 31 December. The company credited “focused” marketing activity such as the Guinness 250th anniversary campaign and the “Be There” activity for Smirnoff for the sales lift.
The company has recently repositioned its Guinness brand in the UK. The “Bring it to Life” strategy aims to position the drink as one to be enjoyed in group situations at home to tap into the increase in at-home drinking. The brand posted its highest ever share of the UK beer category in the on-trade at 7.6% in the second half of 2009.
Gary Whitlie has been appointed as the new president of Romanian Ursus Breweries.
The 53 year old, who has worked for the SABMiller Group for the past 26 years, will take over the role in June.
Mr Whitlie has held a variety of senior financial positions and has managed three business entities. [...more]
Louise Redknapp is to be the face of Carlsberg's female friendly Eve brand as it is rolled out across the UK following a successful trial in Manchester.
The ex-pop star and footballer's wife will appear as part of a £3m marketing campaign for the drink's nationwide launch.
The brewer is positioning the brand as a spritzer-type drink or malted beverage rather than a fruit-flavoured beer in a bid to tap into a gap in the market for women's brands in the on-trade.
Women now account for over £10bn of on-trade revenue, according to Carlsberg. [...more]
Coca-Cola Hellenic Bottling Company S A has appointed Christos Ioannou as a member of its board of directors.
Mr Ioannou is stepping in to replace Samir Toubassy, who retired from the board in 2009.
He has also been nominated to succeed Antonio D'Amato as a member of the audit committee of the company. [...more]
Former England and Liverpool legend John Barnes has lent his support to Carlsberg's Team Talk campaign as the World Cup draws closer.
The former Liverpool FC winger who played 79 times for England has done his own Team Talk aimed at inspiring the team which can be seen on Carlsberg's special YouTube site.
"Team Talks are great because there are so many that you can do - it will vary if you're winning, drawing or if you're losing 3-0 at half-time," said Barnes. [...more]
Wine exporter Beelgara has appointed Jaap Sonnemans as its new European market manager.
Sonnemans joins Beelgara after spending 18 months as global brand manager for Lisa McGuigan’s Tempus Two Winery. He has experience in sales and marketing in the European Wine market, having worked for BRL Hardy in The Netherlands (2001–2003) and then Hardy’s importer and distributor, Groupe LFE (2003-2008), as marketing manager.
Sonnemans’ mission is “to bring Beelgara’s brands to Europe and find the right distribution partners to grow the business based on a clear channel strategy and with the right support.”
J Sonnemans has just returned from the winery where he spent some time assisting with the 2010 vintage. [...more]
J Wray & Nephew has appointed two new employees to its sales and marketing team.
Lynsey Savage has been appointed junior brand manager and will be working on the company’s Koko Kanu coconut rum brand, as well as a new liqueur line which will be launched in the UK later in April.
Lynsey has previously worked for Drambuie
Greg Allen has also joined the company with responsibility for the South of England with particular emphasis on the on trade.
Previously with The Russian Vodka House where he helped launch Sputnik vodka, he also has business development experience with a pub company called Avebury Taverns. [...more]
Coca-Cola Enterprises' board of directors has elected a new member - Phoebe Wood.
Ms Wood, 56, will take up her role on April 22nd. She has over 30 years of experience in international finance and operations management.
Her former positions include vice chairman and chief financial officer of the Brown-Forman Corporation in Louisville, Kentucky.
Ms Wood also previously held financial management roles with Motorola (Propel) Corporation and Atlantic Richfield Company. [...more]