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Diageo Redesigns Smirnoff 21

Diageo Redesigns Smirnoff 21

Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August. The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand. A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’. Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.” The redesign will also feature on the Smirnoff flavours range. [...more]

Announcements, News, Spirits

William Grant Deal To Buy C&C Brands Goes Through

William Grant Deal To Buy C&C Brands Goes Through

William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands. The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]

Announcements, News, Spirits

Heineken UK Launches ‘Good Call’ Fosters Campaign

Heineken UK Launches ‘Good Call’ Fosters Campaign

One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign. The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world. Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas. The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]

Announcements, Beer, News

MillerCoors Feeds Fish With Waste Water

MillerCoors Feeds Fish With Waste Water

The joint venture of US brewing companies SABMiller and Molson Coors has found an innovative use for one of its breweries' waste water. MillerCoors' brewery in Ohio has teamed up with a company which produces animal feeds from renewable sources to run a full-scale trial. The new product will use specialist technology to create a fish food ingredient to replace less sustainable ones currently used on fish farms nationwide. [...more]

Announcements, Beer, News

Tennents ‘Rewrites History’ In New Promotional Campaign

Tennents ‘Rewrites History’ In New Promotional Campaign

Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding. A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place. According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]

Announcements, Beer, News

Ribena Lets Consumers ‘Pick Their Own Flavour’

Ribena Lets Consumers ‘Pick Their Own Flavour’

Ribena has launched a new promotional campaign to raise awareness of its numerous flavour variants, a business journal has said. According to Marketing Week, the brand's owner - GlaxoSmithKline - has said that it wants to spread the message that Ribena is about more than just blackcurrants by promoting its other flavours and highlighting their natural ingredients. In a three-month on-pack offer, consumers will be given the chance to win a £1,000 "juicy bonus" every day, with money-off-next-purchase coupons also available to encourage them to try alternative varieties. Andy Mahoney, brand manager for Ribena, said: "We know that this nation loves Ribena, but at times its blackcurrant heritage dominates consumer perceptions of our brand." The Pick Your Own campaign addresses the problem by highlighting the full range of drinks available to the consumer, while also "giving them a reason" to buy again and again, he added. Last week, one of the firm's major rivals, Vimto, upped its marketing efforts for the Vimto Cherry brand with the launch of a UK-wide campaign to offer young people the chance to win a cherry-themed prom for their school. [...more]

Announcements, News, Non-Alcoholic

Matthew Clark Builds List

Matthew Clark Builds List

Matthew Clark is showcasing 150 new wines in its 2010 wine list. The company, which won the Wine List 2009/10 of the Year award at the International Wine Challenge, hopes its 2010/11 list will prove to be even more of a success. The latest list — which includes 1,180 wines from across the globe — has a range of new additions, but with a particular focus on Chile and Italy; two countries that showed the most sales growth in the UK on-trade last year, according to Matthew Clark. [...more]

Announcements, News, Wines

Jacques Investment Rise

Jacques Investment Rise

The ‘female appeal’ of Jacques Cider with Fruit is to be boosted further by the biggest investment in the brand to date. Heineken UK is launching a marketing programme for the brand to encompass digital and brand events, with the aim of giving females the opportunity to experience a “stylish and girly summer, courtesy of Jacques”. Activity will include tie ups with Benefit Cosmetics and Toni & Guy hair stylists. [...more]

Announcements, Beer, News

Soft Drinks To Be Banned in Saudi Arabia’s hospitals

Soft Drinks To Be Banned in Saudi Arabia’s hospitals

Health officials in Saudi Arabia have passed an outright ban on the sale of sugar-based soft drinks in its health clinics and hospitals. The new rules were approved at the Health Services Council's fourth meeting on Sunday June 27th and will start being enforced over the coming months. Held at the council's headquarters, the debate was attended by 40 top officials, who gathered to plan national health strategy. [...more]

Announcements, News, Non-Alcoholic

Coors Light beer Brand To Be Launched in Russia

Coors Light beer Brand To Be Launched in Russia

North American beer firm Molson Coors Brewing Company has revealed its plans to penetrate key overseas markets in a push to increase its global presence. The brewer will launch one of its flagship brands, Coors Light, in Russia, the world's fourth-largest beer market. A spokesperson for the firm said that it would "focus" on developing a Russian strategy for the brand, though it has "no immediate plans" to move other products into the country. [...more]

Announcements, Beer, News

Fresh Look For Famous Grouse

Fresh Look For Famous Grouse

The new packaging has been developed to reflect The Famous Grouse’s premium quality and will see the brand’s much-loved icon, the red grouse, take a more prominent position,” said director Gerry O’Donnell. The new design, which “marks 30 years as Scotland’s best-selling whisky” features a much larger label and new-look bird set against an authentic Scottish landscape to reflect the brand’s provenance and heritage. The new campaign will follow on from the “Famous for a Reason” ads launched last Christmas and has been timed to support the brand during the summer period. [...more]

Announcements, New Products, News, Spirits

GlaxoSmithKline plans US launch for Lucozade

GlaxoSmithKline plans US launch for Lucozade

Global conglomerate GlaxoSmithKline (GSK), which owns the beverage brand Lucozade, has announced its plans to launch the energy drink in the US. According to The Times, the drugs giant is currently in "advanced" talks with a prospective distributor to introduce the range to US markets. The move will pitch Lucozade, which had British sales of around £376 million in 2009, against Coca Cola's Powerade and PepsiCo's Gatorade products. John Clarke, head of consumer healthcare with the firm, told the newspaper that GSK was eager to push the drink into new markets as it increases its focus on consumer healthcare. [...more]

Announcements, News, Non-Alcoholic

Wednesday, December 13, 1:05 pm

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