Subcontractors working for drinks firm AB InBev UK have been dealt a blow after its decision to transfer its primary logistic operations to DHL's Tradeteam division.
A spokeswoman for AB Inbev says: "I can confirm the company has written to members of our haulage partnership scheme to advise that the scheme will terminate at the end of March. All members have been put in touch with Tradeteam to discuss the opportunity to work together going forwards."
Subcontractors who agree to work with Tradeteam can be released from the notice period early to begin working under the new agreements, however, terms and conditions will be set by the drinks haulier, and not AB InBev.
The Beck's and Stella Artois maker has awarded Tradeteam primary logistics operations from its Magor, Preston and London breweries to several DCs including Enfield, Knowsley and Sheffield. Tradeteam is already handling secondary distribution for the firm. [...more]
Bavaria S A's Pilsen has been chosen as the official sponsor of the Columbian football team Deportivo Independiente Medellin (DIM) for the next two years.
The official presentation of the new shirt endorsed by the beer company took place on Friday (March 5th).
Fernando Jaramillo Giraldo, vice-president of corporate affairs at Bavaria, said that the new agreement strengthens the brand's "emotional ties" with its consumers and also "fills us with joy, for this team is a hallmark in the city, as well as being one of the oldest clubs in the country". [...more]
Brewer Molson Coors is relaunching Caffrey's Irish Ale with a lower ABV and a collector card scheme to drive sales
From 15 March the premium draught will be reduced from 4.2% ABV to 3.8% ABV.
On-trade sales will be supported with a "Buy three get a free one next time you're in" collector card scheme.
A new point of sale kit will be available to help promote the rebranding. [...more]
Bombardier is providing UK pubs with kits in the run-up to St George's Day, supported by its biggest campaign for the brand to date.
Merchandise in the kits includes bunting, pump-clip wobblers, balloons, tent cards and competitions to win VIP trips to the Great British Beer Festival.
"Every year St George's Day has grown and last year our stockists sold more Bombardier in St George's Day week than ever before," said Wells & Young's marketing director Chris Lewis. "The kits are just one element of Bombardier's support to the trade for St George's Day." [...more]
Carlsberg has launched Vintage 3 - the third in an exclusive beer trilogy.
Under the leadership of Jacobsen Brewery's brewmaster, Morten Ibsen, six Carlsberg brewers from Norway, France, Great Britain and Denmark helped develop Vintage 3.
Meanwhile, three artists - Kaspar Bonnén and two artists from the project 'Radiant Copenhagen' - joined forces to create six unique labels that tell the story of what Carlsberg City may look like in the future.
The basic recipe for Vintage 3 was developed in Copenhagen; it was then further developed at Kronenbourg Innovation Centre in France and according to Carlsberg, it is the only currently available beer to be aged in French Côte d'Or oak barrels in JC Jacobsen's original cellar from 1847. [...more]
A number of beers are being bottled for the first time by the Hop Valley Brewing Company in Springfield, Oregon, it has been revealed, which could interest those looking at packaging research.
This follows the launch of its ales at a pub in the nearby area and the transition will enable home consumers to enjoy its beverages, the Register Guard has reported.
Jonas Kungys, one of the firm's owner-partners, stated that the company is new and is simply reacting to demand for its Elias Briggs Cream Ale, Alphadelic IPA and Natty Red Imperial Red Ale. [...more]
A beer celebrating a school's 150th anniversary has been created by Hook Norton Brewery in Oxfordshire.
A Shining Light derives its name from Bloxham's School's Latin motto - Justorum Semita Lux Splendens (the path of the just is a shining light). The school has close links with the local community.
"We are very pleased that the family-owned Hook Norton Brewery, founded 11 years before the school in 1860, is supporting us in this way," said headmaster Mark Allbrook.
For every bottle sold, 5p is donated to the school's chosen charities. [...more]
The press ads build on the theme of men earning their "Bowtime" and carry the strapline "red carpet fitters, you've earned your bowtime".
The ads will run tomorrow in The Sun, Daily Star, Daily Mirror and Metro National.
"The Oscars rightly recognise the excellence of professionals in the film industry including directors, actors and writers but, as the champion of grafters everywhere, Strongbow is acknowledging the hard work that goes on behind the scenes of an iconic event like this — by giving Hollywood's Red Carpet fitters a brief taste of their own Red Carpet treatment," said brand manager Lucy Henderson. [...more]
Molson Coors has become the first brewer to commit to achieving a more sustainable use of resources throughout the whole supply chain.
The global brewer is the first brewer to be a founding signatory of WRAP's Courtauld Commitment 2.
Part one of the agreement aimed to reduce the weight of packaging and waste ending up in household bins.
Part two of the agreement moves away from weight-based targets and aims to achieve more sustainable use of resources over the entire life cycle of products, throughout the whole supply chain [...more]
Gaymer Cider Company will bring Dry Blackthorn cider back to fans in the South West following a Facebook campaign to bring back the original recipe.
Blackthorn was relaunched nationally a year ago with a new look and taste, and, according to the producer, the relaunch has been successful with sales increases of 4%. However, Dry Blackthorn fans across Bristol and the South West have been campaigning passionately for a return to the original recipe.
In response the producer will now make the original draught Dry Blackthorn recipe available again, having first broken the news to the Facebook campaigners in a private meeting in Bristol. [...more]
Coors has launched a cold-activated can for its Coors Light brand.
The can features temperature sensitive Rocky Mountain logos on both sides, which turn blue when the beer is at the correct serving temperature.
Coors Light UK brand director, Jeremy Gibson said: “Our drinkers are already demonstrating just how much they love the ice cold, light tasting refreshment that only a Coors Light can deliver; and not only is the brand in 40% growth in the off-trade but households are spending an additional £1m on Coors Light. 20% of Coors Light drinkers are new to the lager category.”
The launch will be announced to consumers, shoppers and customers with a re-edit of the brand’s 2009 Coors Light TV spot, going live across UK television networks from March 11 for 4 weeks.
The new can will be advertised alongside the cold-activated bottle. [...more]
The Presidents' Forum of the beverage alcohol industry has appointed a new executive director. Victoria I. McDowell took up the position on March 1.
Prior to her retirement in February 2010, McDowell was the deputy administrator of the Alcohol and Tobacco Tax and Trade Bureau, US Department of the Treasury.
Donald C. MacVean, the current Presidents’ Forum executive director is to retire – he has held the post since 2001.
The Presidents' Forum is an organisation of chief executive officers of companies in the US that produce or import beer, wine and distilled spirits for sale to independent wholesalers in the US and for export.
The purpose of the Presidents' Forum is to provide an opportunity for these executives to use their collective experience and expertise in responding to issues affecting the beverage alcohol industry. [...more]
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