Fosters Full Year Results • Net profit (pre material items and SGARA) $711.3 million • Earnings per share (pre material items and SGARA) 36.9 cents • Material items loss after tax of $1,162.7 million, SGARA loss after tax of $13.0 million • Net loss (post material items and SGARA) $464.4 million • Operating cash flow […] [...more]
Carlton & United Breweries and Asahi Breweries Ltd, brewer of Japan’s leading exported beer, Asahi Super Dry, today extended a long term exclusive license to sell and market Asahi Super Dry in Australia. “We have a longstanding relationship with Carlton & United Breweries and we’re delighted it is set to continue”, said, Asahi Breweries Ltd […] [...more]
Carlsberg UK has unveiled a multimillion pound ad campaign for its San Miguel beer brand.
The two executions for the "Make Time" campaign — "Hourglass" and "Sundial" — are built around San Miguel’s iconic Chalice glass.
“We are delighted to unveil San Miguel’s biggest ever outdoor and press campaign,” said director of brands & insight, Paul Davies.
“These adverts get across the very essence of San Miguel – that we should take a leaf out of the book of the Spanish; to make time for yourself, to make time for friends and to make time for a pint of San Miguel. [...more]
C Dean Metropoulos being interviewed about his Company's acquisition of the Pabst business and Brands. This will commence what may be the most dynamic phase of the brands history to date. As broadcast on the Bloomberg TV channel in the USA. [...more]
One of the UK's leading lager brands, Foster's, is being given a sales boost this summer by a new, multi-million pound advertising campaign.
The multimedia package includes three TV ads plus digital, social media and outdoor ambient activity, which aim to re-establish the brand's sunny, care-free view of the world.
Brad and Dan, two laid back Aussie blokes, lead the campaign, giving over-the-phone advice to British callers facing all kinds of social dilemmas.
The pair's optimistic outlook - helped by the 'no worries' attitude to life - means that no problem is unsolvable. [...more]
The joint venture of US brewing companies SABMiller and Molson Coors has found an innovative use for one of its breweries' waste water.
MillerCoors' brewery in Ohio has teamed up with a company which produces animal feeds from renewable sources to run a full-scale trial.
The new product will use specialist technology to create a fish food ingredient to replace less sustainable ones currently used on fish farms nationwide. [...more]
Almost 20 years after girls last adorned tins of Tennents' best-selling beer, its so-called Lager Lovelies are back, in a quirky homage to the original branding.
A new campaign by the Scottish brewing firm will see an unusual return to its use of attractive, scantily-clothed models on cans, by putting elegantly-attired chimpanzees in their place.
According to Herald Scotland, the new packaging imagines how company founder Hugh Tennent might have decorated the drink's cans in 1885, as an eccentric Victorian "with a penchant for pet simians". [...more]
Pabst Brewing Company, the third-ranked brewer in the US with a portfolio of once market leading and now underinvested brands, has been bought by a private investor for an undisclosed sum. [...more]
MillerCoors, the US joint venture of SABMiller, one of the world’s leading brewers, has tapped into a new use for brewery waste water. The Ohio brewery of MillerCoors brewery teamed up with a company which produces animal feeds from renewable sources to run a full scale trial of an innovative technology which creates a fish […] [...more]
SAM ADAMS: PENNSYLVANIA, USA TAKE PRIDE IN YOUR CAREER The best people are the best ingredients for our world class company. Add yourself to the mix at Samuel Adams Pennsylvania Brewery Company (SAPB) in Breinigsville, PA. Our brewery has an immediate opportunity for an Environmental, Health and Safety Manager. The EHS […] [...more]
The ‘female appeal’ of Jacques Cider with Fruit is to be boosted further by the biggest investment in the brand to date.
Heineken UK is launching a marketing programme for the brand to encompass
digital and brand events, with the aim of giving females the opportunity to experience a “stylish and girly summer, courtesy of Jacques”.
Activity will include tie ups with Benefit Cosmetics and Toni & Guy hair stylists. [...more]
North American beer firm Molson Coors Brewing Company has revealed its plans to penetrate key overseas markets in a push to increase its global presence.
The brewer will launch one of its flagship brands, Coors Light, in Russia, the world's fourth-largest beer market.
A spokesperson for the firm said that it would "focus" on developing a Russian strategy for the brand, though it has "no immediate plans" to move other products into the country. [...more]