Archive | Beer

Jaques Cider To Launch Summer Campaign

Jaques Cider To Launch Summer Campaign

Heineken UK will soon launch a new marketing campaign to further emphasise the 'female appeal' of its Jaques Cider with Fruit product range. With its largest investment in the brand to date, the firm hopes to position the brand among young, stylish women. Starting in July, the promotional programme incorporates digital and print elements, as well as sampling bars at a number of fashion and beauty events throughout the summer. [...more]

Announcements, Beer, New Products, News

KC Max launches cider-caffeine mix

KC Max launches cider-caffeine mix

A cider with caffeine is being launched in the UK this month, to tap into the 40% of cider drinkers who are also regular consumers of energy drinks. KC Max has been created by UK distributor KC Brands and consists of a blend of 4.7% ABV Belgian cider made in the renowned Limburg region, and 12mg of caffeine per litre. The cider is packaged in 275ml bottles and will retail through wholesalers for around £9.99 for a case of 12. KC Brands CEO Mark Todd said the label had been run past the Portman Group already and had been given the thumbs-up. “This product is aimed at the many consumers who drink both caffeine and cider, which we believe equates to a potential market worth £800m,” Todd said. “It is a contemporary product, which reflects modern drinking habits.” [...more]

Announcements, Beer, New Products, News

Halewood Launches New Soft Drink For Men

Halewood Launches New Soft Drink For Men

Halewood International is to follow up its successful launch of Crabbie’s Alcoholic Ginger Beer with a new soft drink for men. Iron Press, a fruit juice based drink made with malt and barley, which looks like a beer, complete with frothy head, is being launched this month. It is aimed at blokes between 25 and 55 years-old. The new brand will be the company’s biggest launch in 2010 and was inspired by the growth of the soft drinks category in the on-trade and products such as McCoy’s “man crisps,” Yorkie bars and Lynx. “At the moment the soft drinks category is very female orientated,” said head of innovation Richard Clark. “Yet there is a growing number of men who want to go to the pub with friends or family but who do not always want to drink alcohol. Iron Press gives them an alternative to a pint of coke or lime & soda.” [...more]

Announcements, Beer, New Products, News

No Increase In Duty For Cigarettes And Alcohol

No Increase In Duty For Cigarettes And Alcohol

The UK Chancellor George Osbourne has delivered the Conservative/Liberal Democrat’s first budget, in which he did not increase tax on cigarettes or alcohol. However, VAT is to rise to 20% from 17.5%, from January 4 2011. The trade has welcomed the move not to add more tax to alcohol and cigarettes and this is the […] [...more]

Announcements, Beer, News, Spirits, Wines

Carling Joins Red Tractor scheme

Carling Joins Red Tractor scheme

Brewing giant Carling has revealed that its products will now carry the Red Tractor standard for quality farmed components. The UK's best-selling lager brand announced the certification for its barley at an annual cereals trade show in Cambridgeshire. All of Carling's multipack units will carry the Red Tractor logo forthwith, with an extension to individual cans planned for later in the year. Matthew Read, chairman of the assurance scheme for crops and sugar beet, said that the group was "proud" to have a leading brand involved. [...more]

Announcements, Beer, News

Kopparberg Launches New Cider Flavour

Kopparberg Launches New Cider Flavour

Kopparberg is rolling out a new flavour, following a successful three-month trial through several Orchid venues. The new strawberry & lime variant will be listed in some Mitchells & Butlers, Barracuda and Belhaven sites from this month, with more pubs and bars to follow, says Davin Nugent, UK managing director of Kopparberg-owner Cider of Sweden. “The trial was a runaway success, so much so we could barely keep up with demand, a trend that is continuing,” Nugent said. “Now, as the rollout is happening, we are selling out of every shipment.” [...more]

Announcements, Beer, New Products, News

SABMiller Launches ‘Female’ Brand in Russia

SABMiller Launches ‘Female’ Brand in Russia

SABMiller RUS has announced that production of a new beer brand has begun at its brewery in Kaluga. ESSA is a premium beer product with pineapple and grapefruit flavours, aimed primarily at female consumers. The firm hopes to replicate the success of another of its products designed for women, the flavoured beer REDD'S. Bertrand van Renynghe, marketing director at SABMiller RUS, said: "Russian consumer market research, as well as flavoured beer segment growth dynamics, shows that the 'female' subcategory has a great future growth potential." [...more]

Announcements, Beer, News

No Name for Latest Otley Beer

No Name for Latest Otley Beer

The Otley Brewing Company is yet to name its latest seasonal beer for June. The 4.5% ABV clear, dark beer “drinks like a light beer”, according to the company, and it will be distributed to the trade in its Welsh heartland before spreading out across the UK. “At Otley we are constantly looking for new flavours and recipes to bring a modern take on brewing,” said managing director Nick Otley. “As a micro-brewery we have the freedom to experiment with new ideas, reinventing beer in its own category. “This beer contains smoked malt and bags of hop aroma and we’re expecting it to appeal to more adventurous drinkers looking for something a bit different.” [...more]

Announcements, Beer, News

Cobra Spends £5m on curry

Cobra Spends £5m on curry

Molson Coors has confirmed pubs remain “of great interest” for its Indian beer brand Cobra, despite a strategy targeting curry houses and the off-trade for growth since it acquired the brand last year. The whole pub channel is of great interest to us and we have plans in the pipeline to target the sector in due course” said Adrian Davey, MD of the Cobra Beer Partnership. “We'll target pubs that serve curry, obviously, but fortunately there are a lot of those these days.” Davey said the company was already in talks with several pub companies about promotions and activities but said he was unable to reveal details as yet. [...more]

Announcements, Beer, News

New Guinness campaign for World Cup

New Guinness campaign for World Cup

A new football-themed Guinness advertising campaign, which launched yesterday, has kicked started the brand's World Cup related activity. The “Bring it to Life” campaign aims to drive sales of Guinness around the tournament. The “witty and nostalgic” print ads feature a number of memorable footballing moments, said marketing manager Paul Cornell. “We're highlighting the brand's relevance during this key sales period to help drive purchase and bolster sales for the on-trade,” he added. A Guinness Pubfinder tool has also been developed, which highlights 1,200 of the best pubs in which to watch sport and drink Guinness. [...more]

Announcements, Beer, News

SABMiller Gives Beer Industry a £15m World Cup Boost

SABMiller Gives Beer Industry a £15m World Cup Boost

SABMiller South Africa is spending 170 million rand (£15.3 million) to strengthen sales and beat off its rival Heineken during the forthcoming football tournament. By helping to clean up and revamp bars close to the World Cup stadiums, the firm is hoping to keep a tight hold on its near-90 per cent share of the South African beer market. Norman Adami, chairman of SABMiller's operations in the country, is feeling positive about beer sales over the coming weeks and, in particular, the chance to fight back against Heineken, which entered the South African market last year. [...more]

Announcements, Beer, News

Bass Beer To Be Sold off by owners

Bass Beer To Be Sold off by owners

Bass beer, the historic Midlands firm that once offered Britain's best-selling ale, has been put up for sale by its owners, it has emerged today. Having been one of the world's best-known brands for generations, recent years have seen sales of the drink plummet, prompting its owners to expect just £10-15 million from its sale. The ale, which has been brewed in Burton since the late 18th century, is currently owned by Anheuser-Busch InBev, the owner of Budweiser, Stella Artois and Beck's. Bill Ganley, licensee of Burton pub The Grange Inn, told the Burton Mail of the beer's worldwide popularity, which simply is not reflected in British pub goers' tastes. [...more]

Announcements, Beer, News

Wednesday, December 13, 1:06 pm

Search by Tag