Blavod Vodka – fast becoming the darling of budding mixologists has undergone an extreme image make-over. The black vodka now comes in a distinctive black bottle which the company hopes will help to further project it’s premium heritage. The look and feel of the bottle is further enhanced by a change of type and colour […] [...more]
Ball Corporation (NYSE: BLL) and Coors Light are bringing yet another eye-catching, highly functional packaging innovation to market that is bolder, colder and more portable than ever before. Coors Light is launching the 16-oz. resealable Silver Bullet Aluminum Pint in Alumi-Tek bottles nationally on September 1, just in time for football season. “The Coors Light […] [...more]
Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
The new packaging has been developed to reflect The Famous Grouse’s premium quality and will see the brand’s much-loved icon, the red grouse, take a more prominent position,” said director Gerry O’Donnell.
The new design, which “marks 30 years as Scotland’s best-selling whisky” features a much larger label and new-look bird set against an authentic Scottish landscape to reflect the brand’s provenance and heritage.
The new campaign will follow on from the “Famous for a Reason” ads launched last Christmas and has been timed to support the brand during the summer period. [...more]
Heineken UK will soon launch a new marketing campaign to further emphasise the 'female appeal' of its Jaques Cider with Fruit product range.
With its largest investment in the brand to date, the firm hopes to position the brand among young, stylish women.
Starting in July, the promotional programme incorporates digital and print elements, as well as sampling bars at a number of fashion and beauty events throughout the summer. [...more]
A cider with caffeine is being launched in the UK this month, to tap into the 40%
of cider drinkers who are also regular consumers of energy drinks.
KC Max has been created by UK distributor KC Brands and consists of a blend of 4.7% ABV Belgian cider made in the renowned Limburg region, and 12mg of caffeine per litre.
The cider is packaged in 275ml bottles and will retail through wholesalers for around £9.99 for a case of 12.
KC Brands CEO Mark Todd said the label had been run past the Portman Group already and had been given the thumbs-up.
“This product is aimed at the many consumers who drink both caffeine and cider, which we believe equates to a potential market worth £800m,” Todd said. “It is a contemporary product, which reflects modern drinking habits.” [...more]
Halewood International is to follow up its successful launch of Crabbie’s Alcoholic Ginger Beer with a new soft drink for men.
Iron Press, a fruit juice based drink made with malt and barley, which looks like a beer, complete with frothy head, is being launched this month. It is aimed at blokes between 25 and 55 years-old.
The new brand will be the company’s biggest launch in 2010 and was inspired by the growth of the soft drinks category in the on-trade and products such as McCoy’s “man crisps,” Yorkie bars and Lynx.
“At the moment the soft drinks category is very female orientated,” said head of innovation Richard Clark. “Yet there is a growing number of men who want to go to the pub with friends or family but who do not always want to drink alcohol. Iron Press gives them an alternative to a pint of coke or lime & soda.” [...more]
Kopparberg is rolling out a new flavour, following a successful three-month trial through several Orchid venues.
The new strawberry & lime variant will be listed in some Mitchells & Butlers, Barracuda and Belhaven sites from this month, with more pubs and bars to follow, says Davin Nugent, UK managing director of Kopparberg-owner Cider of Sweden.
“The trial was a runaway success, so much so we could barely keep up with demand, a trend that is continuing,” Nugent said. “Now, as the rollout is happening, we are selling out of every shipment.” [...more]
Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.
Russian Standard Gold is a combination of Dmitry Mendeleev’s vodka formula and extracts of Siberian ginseng, or ‘golden root’ in Russian.
The product packaging features an embossed gold foil label.
Roustam Tariko, founder and president of Russian Standard Vodka said: “Russian Standard Gold continues our fine tradition of creating authentic vodkas with remarkable purity. We are pleased to introduce the gold standard in vodka production.” [...more]
Moët Hennessy’s has launched a pink grapefruit maceration of its Belvedere vodka.
Belvedere Pink Grapefruit is distilled from whole pink grapefruits from Argentina and combined with fresh ginger and lemons, No sugars, glycerine or artificial additives are used in the production.
The launch of Belvedere Pink Grapefruit is coupled with a collaboration between Belvedere and designer Matthew Williamson, who has designed a limited edition summer kaftan. Inspired by the pink grapefruit flavour, Williamson has created the kaftan from a sheer pink fabric and it will go on sale in his boutiques in London on 26 May. [...more]
England is ready to go into battle with Slovenia when the two countries’ football teams face each other on 23 June, but three Slovenian beers are hoping for a more welcome reception.
Three beers from the nation’s Lasko Brewery are heading over to UK shores — the beers will be imported into the UK by newly-formed business Lasko Beer UK. [...more]