Coca-Cola Enterprises have added a sugar free extension to their Relentless range in the UK off trade. Stuart Agates, Head of Energy at Coca-cola Enterprises said: “Relentless continues to offer retailers a great sales opportunity, it’s performing extremely well and is now worth £52.2m. 90% of Relentless shoppers want diet drinks on the go, so […] [...more]
Competing juice makers Ocean Spray Cranberries and Decas Cranberry Sales are set for another legal battle, after Ocean Spray this week filed an action over "deceptive business practices", though Decas has vowed to fight the case.
Ocean Spray is suing its rival, claiming that it engaged in an "unlawful and malicious" campaign to defame it with disparaging letters, emails, blogs, YouTube videos and Twitter postings.
Chuck Dillon, chief executive of Decas, told NutraIngredients-USA.com that the lawsuit was "totally frivolous" but the firm had not yet consulted its lawyers to determine its next course of action. [...more]
Flavour and fragrance supplier Treatt has unveiled a new flavouring ingredient for the soft drinks market, which the company claims can offer a sweeter taste than its conventional counterpart spearmint oil.
According to BeverageDaily, Spearmint Treattarome 9764 gives consumers the aroma of freshly trimmed spearmint leaves, imparting a scent reminiscent of the Mojito cocktail drink.
A spokesperson told the news provider: "The product does not enhance sweetness to a measurable degree. It leaves a sweeter impression than spearmint oil, probably because it is lighter in character and has no still notes." [...more]
‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience stores including Jacksons Food […] [...more]
In tune with the retro movement that is going on everywhere – Soda Stream makes a welcome return to TV and the shops. [...more]
Dr Pepper Commemorates 125 Years With Collectible Cans Honoring Its Heritage Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand’s rich history. Consumers can enjoy the 23 flavors of Dr Pepper […] [...more]
Continental Airlines has said that it will begin selling “specialty cocktails” on its flights, the latest option to pay for in-flight goods or services as the airline industry looks to eke out revenue from its customers. Continental said it has partnered with Stirrings, a cocktail-mixer brand, to offer its mojito and pomegranate martini, and the […] [...more]
Ribena has launched a new promotional campaign to raise awareness of its numerous flavour variants, a business journal has said.
According to Marketing Week, the brand's owner - GlaxoSmithKline - has said that it wants to spread the message that Ribena is about more than just blackcurrants by promoting its other flavours and highlighting their natural ingredients.
In a three-month on-pack offer, consumers will be given the chance to win a £1,000 "juicy bonus" every day, with money-off-next-purchase coupons also available to encourage them to try alternative varieties.
Andy Mahoney, brand manager for Ribena, said: "We know that this nation loves Ribena, but at times its blackcurrant heritage dominates consumer perceptions of our brand."
The Pick Your Own campaign addresses the problem by highlighting the full range of drinks available to the consumer, while also "giving them a reason" to buy again and again, he added.
Last week, one of the firm's major rivals, Vimto, upped its marketing efforts for the Vimto Cherry brand with the launch of a UK-wide campaign to offer young people the chance to win a cherry-themed prom for their school. [...more]
Health officials in Saudi Arabia have passed an outright ban on the sale of sugar-based soft drinks in its health clinics and hospitals.
The new rules were approved at the Health Services Council's fourth meeting on Sunday June 27th and will start being enforced over the coming months.
Held at the council's headquarters, the debate was attended by 40 top officials, who gathered to plan national health strategy. [...more]
Global conglomerate GlaxoSmithKline (GSK), which owns the beverage brand Lucozade, has announced its plans to launch the energy drink in the US.
According to The Times, the drugs giant is currently in "advanced" talks with a prospective distributor to introduce the range to US markets.
The move will pitch Lucozade, which had British sales of around £376 million in 2009, against Coca Cola's Powerade and PepsiCo's Gatorade products.
John Clarke, head of consumer healthcare with the firm, told the newspaper that GSK was eager to push the drink into new markets as it increases its focus on consumer healthcare. [...more]
Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.
‘Perfectly Smooth’ features Sean “Diddy” Combs and, according to the release, “a surprise, up-and-coming comedian”. Together, the duo will introduce the new red berry and coconut flavours, while showing consumers what ‘smooth’ means during a tongue-in-cheek battle of wills.
Directed by Grammy and Cannes award-winning Dave Meyers, the campaign will feature a 30-second on-air “teaser” spot to promote a three-minute short film that will be online at www.ciroc.com.
Combs said: “Adding a twist of humor helps us communicate our key brand messages in a fun, entertaining way.” [...more]
US soft drinks giant Coca-Cola has entered into an agreement with Dr Pepper Snapple Group (DPS) to distribute a number of its brands.
The deal is subject to the firm's acquisition of a North American bottling business, currently controlled by its distribution arm, Coca-Cola Enterprises Ltd.
Under the contract with DPS, The Coca-Cola Company will make a one-time cash payment of $715 million (£494 million) to distribute Dr Pepper, Canada Dry and several other products in the north east of the US and Canada. [...more]