Britvic UK has created a new range of soft drinks, including two lighter tasting varieties of its J2O range of premium fruit juices.
J2O White Blend encompasses a white grape and kiwi flavour, as well as a red grape and blackcurrant option.
Celebrity chef Simon Rimmer has worked in partnership with the manufacturer to develop 'perfect' recipes to match the brand's new offerings.
He said: "White grape and kiwi goes well with white meats and more savoury snacks, whilst red grape and blackcurrant with its fruitiness and spicy notes complements stronger, more complex foods." [...more]
Beverages manufacturer Vimto Soft Drinks has revealed that its whole cordial product range has been redesigned to strengthen brand visibility, a trade website has revealed.
According to Talking Retail, the designs retain and build on Vimto's distinctively-shaped bottles, which the firm's latest research has shown were an attractive feature to consumers.
Embossed below the neck with tactile fruit-themed detail, the new 'squound' bottle has a reduced height and softly squared edges to make it easier for retailers to stock and consumers to grip and pour. [...more]
Dr Pepper Snapple Group is reformulating its 7UP soft drink in conjunction with a new advertising campaign, in a bid to increase sales and competitiveness.
Jim Trebilcock, chief marketing officer for the firm, told the Wall Street Journal that the "restaged" product will hit shelves in September and that new technology will be used to give it a "crisper" lemon and lime taste.
7UP is second behind the group's flagship product Dr Pepper in terms of carbonated drinks sales, but Mr Trebilcock believes there is still room for improvement. [...more]
Coca-Cola Great Britain has become a top tier sponsor of RecycleBank, enhancing the variety of rewards offered to members of the scheme.
From June, 60,000 households in the Royal Borough of Windsor and Maidenhead participating in the RecycleBank programme will be able to get money vouchers for Coca-Cola brands.
The company is already a partner in the US version of the scheme and now UK participants will be able to claim £1 off Coca-Cola, Diet Coke and Coke Zero products in a range of pack sizes. [...more]
PepsiCo is to invest $2.5 billion (£1.7 billion) in its food and beverage businesses in China over the next three years.
The new spending is in addition to the $1 billion investment that the company announced in 2008, which will be completed this year.
PepsiCo will allocate the money to a variety of projects, including new manufacturing facilities, research and development operations and brand-building initiatives.
"This investment reflects very clearly our great confidence in China and our long-term commitment to this very important, growing market," said PepsiCo chairman and chief executive officer Indra Nooyi. [...more]
K-based soft drinks company Britvic has announced that it is looking to buy French firm Fruite.
Britvic has submitted a binding offer for the acquisition of the leading independent soft drinks company in France.
It is bidding to pay 237 million (£203.7 million) for the business and the proposed acquisition is subject to the completion of a consultation process with employee representatives, which is expected to begin immediately. [...more]
Beverage giant Pepsi is urging other soft drinks brands to influence people's diets in a positive way.
The firm's general manager of UK and Ireland Garrett Quigley told attendees at a soft drinks industry conference in London that the sector should lead the way in persuading customers to switch to low or no-sugar drinks, reports Marketing Week.
He added Pepsi will be reworking its own marketing to help achieve this, highlighting that the brand has not advertised its normal Pepsi drinks since 2006. [...more]
As Marvel Studios' Iron Man 2 soared into the record books over the weekend, it lifted sales prospects for Plano-based Dr Pepper.
The maker of the nation's oldest major soda is one of about a dozen companies, including Burger King and Dallas-based 7-Eleven, hoping to turn iron into gold. All have launched promotions tied to the second installment in the Tony Stark saga, which ended the weekend with an estimated $133.6 million in North American ticket sales.
That would make it the fifth-biggest opening weekend of all time, according to Hollywood.com.
Dr Pepper Snapple Group, the maker of Dr Pepper, launched a major marketing campaign tied to the movie, including the placement of the soft drink in the movie, offering collectible cans with images of the movie characters and the creation of an orange-flavored Slurpee for 7-Eleven.
The marketing program – the company's only movie-based promotion this year – includes a national TV commercial featuring a cameo of Stan Lee, the celebrated comic book creator. [...more]
Coca Cola is putting its product development in the hands of consumers with a new freestyle soda machine.
The Wall Street Journal reports that the machines allow users to create up to 104 different drinks, which will be sold at a slightly inflated price.
Machines have so far been distributed to 53 different outlets, however around 500 more are expected to be installed in California, Dallas, Atlanta and Salt Lake City in the coming months.
The chief executive officer (CEO) of Nestle SA has come out against proposed tax increases on soft drinks in the US. Paul Bulcke was speaking at a business conference in South Africa when he made the comments, the Dow Jones Newswire reports. According to the news provider, experts argued in September of last year that […] [...more]
Global soft drink company Coca Cola has added to its line with a new flavour within the Odwalla range.
The new Protein Monster Strawberry flavour will be available in natural food stores, some supermarkets and health food shops in the US.
Flavours already available in the range of organic soymilk and milk protein drinks include chocolate and vanilla.
The Coca Cola Company said that the new strawberry flavour will include vitamins B6, B12, calcium and zinc. [...more]
A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup.
Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition.
As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]