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Robinsons For More Tennis

Robinsons For More Tennis

Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year. The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening. TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]

Announcements, News, Non-Alcoholic

Caffeine Soft Drinks Must Carry Warning

Caffeine Soft Drinks Must Carry Warning

High caffeine soft drinks must carry a health warning and not be promoted to children under-16, under a new code of practice. The British Soft Drinks Association (BSDA) code of practice states that high caffeine drinks, produced by its members, must carry a label stating "Not suitable for children, pregnant women and persons sensitive to caffeine". In addition, the drinks should not be marketed to under-16s. Drinks are defined as high in caffeine if they contain more than 150mg of caffeine per litre - roughly the same amount as a cup of coffee. The code will apply to energy shots if they are marketed as soft drinks but not to energy shots categorised as food supplements as they already have to carry extensive labelling. [...more]

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Coca-Cola Hellenic announces first quarter 2010 results

Coca-Cola Hellenic announces first quarter 2010 results

Coca-Cola Hellenic achieved free cash flow of 65 million (£56.4 million) in the first quarter of 2010, which is an increase of 56 million (£48.6 million) compared to the same period of last year. The company sold 431 million unit cases of its beverage products, which is two per cent less than the volume sold the first quarter of 2009. Net sales revenue of 1.4 billion (£1.2 billion) was achieved, which is stable compared to last year. [...more]

Announcements, News, Non-Alcoholic

Taco Bell Limeade Sparklers Prove a Hit

Taco Bell Limeade Sparklers Prove a Hit

Following soft drinks research, Taco Bell has rolled out its new Limeade Sparklers beverage across its restaurants with much success. The fast-food chain notes that the beverage has proved a hit with its customers, especially during its Happy Hour drink deals, according to QSR Web. Its new Cherry and Classic Limeade drinks, which consist of a naturally flavoured soda poured over ice, are available in either 16 or 20-ounce sizes. Each of the drinks will be complemented by a fresh lime wedge and are intended as a refreshing addition to a meal at the fast-food chain throughout the summer months. [...more]

Announcements, New Products, News, Non-Alcoholic

Coca-Cola India To Help Discover Football Talent in Goa

Coca-Cola India To Help Discover Football Talent in Goa

Coca-Cola India has partnered with Goa Football Association (GFA) to organise The Coca-Cola Celebration Cup - a grassroots level championship aimed at discovering young promising footballers in Goa. A special event to announce this new partnership was held and was attended by Brahmanand Sankhwalkar, a former international goalkeeper and Bruno Coutinho, another prominent Indian footballer. Some 48 village teams of children aged 16 and under are taking part in the tournament, which is a part of Coca-Cola India's promotions surrounding the FIFA World Cup in India. [...more]

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Stoli And Red Bull Take To The Skies

Stoli And Red Bull Take To The Skies

Stolichnaya vodka has linked up with the Red Bull Air Race World Championship 2010, by supporting defending British champion Paul Bonhomme. The Red Bull Air Race World Championship is an annual event that was established by Red Bull in 2003. The motor sport competition features the world's best race pilots, who are challenged to navigate a complex obstacle course consisting of 'Air Gates' whilst racing against the clock. As the official supporter of team Paul Bonhomme, Stolichnaya branding will appear on the aircraft and the pilot's uniform, as well as on floating barges within the track. The partnership also includes exclusive sponsorship at all Red Bull hospitality areas and associated events throughout the year. [...more]

Announcements, News, Non-Alcoholic, Spirits

New Pair Join J20’s portfolio

New Pair Join J20’s portfolio

A new range of juice drinks designed to go with food will be launched under the J20 brand at the end of May. J20 White Blend - in two flavours, white grape & kiwi and red grape & blackcurrant - will be priced in line with the rest of the J20 range. Brand-owner Britvic worked with food and wine-pairing expert Chris Scott on the new variants. The white grape & kiwi flavour is said to work well with white meats and more savoury and salty snacks, while the red grape & blackcurrant version complements stronger, more complex dishes. [...more]

Announcements, News, Non-Alcoholic

Barr’s Taken upmarket

Barr’s Taken upmarket

The Barr's Originals range of retro soft drinks is being re-launched as a more upmarket quencher to tap into the growth in premium adult soft drinks in pubs and bars. Brand owner Barr's wants to boost sales of the drinks through the on-trade and has unveiled new glass packaging across the four-strong range, which consists of traditional flavours such as dandelion & burdock, ginger beer, lemonade and cream soda. It will back the launch of the new bottles with an on-trade campaign and sampling roadshow this summer. [...more]

Announcements, News, Non-Alcoholic

Finlandia vodka To Launch Charity Water Bottles

Finlandia vodka To Launch Charity Water Bottles

In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi. He said: "As a Finnish artist and proud of my heritage, it was a pleasure to partner with Finlandia on this project to benefit so many great environmental charities. "I hope my designs bring color and fantasy to Finlandia and glamorize the nature and the wildlife of Finland." Each design represents one of Finlandia vodka's core elements: the midnight sun, nature, six-row barley and glacial spring water. The one-litre water bottles will sell for $28 US and Finlandia will divide all profits among four global environmental projects selected to promote sustainability. [...more]

Non-Alcoholic, Spirits

India Launches Limca Book of Records Quiz 2010

India Launches Limca Book of Records Quiz 2010

Coca-Cola in India has launched the Limca Book of Records Quiz 2010 following the huge success it enjoyed last year. The aim of the quiz is to promote knowledge and awareness amongst the young members of the country's society. As part of the multi-city initiative, a series of competitions are to take place in 3,500 schools across 100 Indian cities between now and December. Ricardo Fort, vice-president of marketing at Coca-Cola India, said that Coca-Cola India believes that education is the "basis for social change". [...more]

Announcements, News, Non-Alcoholic

PepsiCo’s Mountain Dew Launches New Flavours

PepsiCo’s Mountain Dew Launches New Flavours

PepsiCo's Mountain Dew has launched three new flavours, called Mountain Dew Distortion, Mountain Dew White Out and Mountain Dew Typhoon. Distortion has a lime flavour while Typhoon has a tropical taste and White Out a citrus tang. These new beverages were developed in partnership with the brand's consumers as part its DEWmocracy 2 campaign. This was a seven-stage, 12-month, consumer-driven campaign that was launched back in July 2009. [...more]

Announcements, New Products, News, Non-Alcoholic

PepsiCo Launches Successful Refresh Project in Canada

PepsiCo Launches Successful Refresh Project in Canada

PepsiCo has launched its Refresh Project in Canada, giving the country's residents the chance to improve their local communities. Fans of the soft drinks giant's brands are being invited to put forwards their ideas of how they can enhance or develop where they live, with the most popular being given a grant to complete the proposed project. Over the following year, more than $1 million (£644,505) will be given out in grants. The project has proved very successful so far in the US, with 33 ideas having being funded. [...more]

Announcements, News, Non-Alcoholic

Wednesday, December 13, 1:04 pm

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