Brian Duffy the veteran head of Guinness has been appointed Global Category Director for all of the beers within the Diageo portfolio. This division accounts for sales of over $3 billion. Among some of the brands that fall under his remit include Harp, Tusker, Red Stripe and of course Guinness which accounts for over half […] [...more]
Ed Pilkington, the Global Category Director for Vodka, Gin and Rum at Diageo hosted a conference call for Diageo investors and analysts and conducted a full question and answer session that makes for interesting reading especially if you have an interest in the Rum category in general or in Diageo’s thinking about their competitive advantages. […] [...more]
The ASX delisting effort is not a share buyback and does not have an impact on the company's securities listed on the New York Stock Exchange. Additionally, the delisting process does not impact the company's Australian business operations. [...more]
Jamaican rum producer Appleton Estate is bringing a rare 30-year-old rum to the UK market.
The company has created just 1,440 bottles of the drink, and expects plenty of interest from connoisseurs.
“The Appleton Estate is recognised around the world for producing premium aged rums of the finest quality and we are very excited about the prospects,” said UK brand manager Barnaby Rodgers.
“This rum will appeal not only to people passionate about rum, but to all spirit connoisseurs.” [...more]
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
The bottle now includes prominent signatures of Smirnoff’s historical producer Pierre Smirnoff alongside the crown and other copy associated with the heritage of the brand.
A ‘regal eagle’ has replaced the spike graphic and according to the release, the new brand icon is a ‘tribute to the brand’s stature and authenticity’.
Amy Mooney, senior brand manager for Diageo GB said: “With this redesign, we’re looking to encapsulate the premium, heritage and purity cues that consumers associate with the Smirnoff brand, as well as providing a contemporary edge to keep the bottle looking freshfor maximum standout on shelf.”
The redesign will also feature on the Smirnoff flavours range. [...more]
William Grant & Son has announced the completion of its €300 million deal to buy C&C International’s portfolio of Irish spirits and liqueur brands.
The brands include Tullamore Dew Irish whiskey, Carolans, Frangelico and Irish Mist
The new business will operate from now as William Grant & Sons Irish Brands Ltd and will be based in Dublin and Clonmel. There are 63 employees and other support from C&C will join the new company, including 42 employees from Clonmel and 15 from Dublin. [...more]
Continental Airlines has said that it will begin selling “specialty cocktails” on its flights, the latest option to pay for in-flight goods or services as the airline industry looks to eke out revenue from its customers. Continental said it has partnered with Stirrings, a cocktail-mixer brand, to offer its mojito and pomegranate martini, and the […] [...more]
The new packaging has been developed to reflect The Famous Grouse’s premium quality and will see the brand’s much-loved icon, the red grouse, take a more prominent position,” said director Gerry O’Donnell.
The new design, which “marks 30 years as Scotland’s best-selling whisky” features a much larger label and new-look bird set against an authentic Scottish landscape to reflect the brand’s provenance and heritage.
The new campaign will follow on from the “Famous for a Reason” ads launched last Christmas and has been timed to support the brand during the summer period. [...more]
Bacardi-Martini is unveiling a new look for its Eristoff vodka brand, which it launched into the UK on-trade a year ago this month in a bid to rival category leader Smirnoff.
The global revamp is in response to the brand’s success in Europe, said the company, which is launching a pre-mixed Eristoff & cola 250ml can in the off-trade at the same time.
“The new design shifts the wolf emblem to the top of the label and highlights the Eristoff signature to mark its quality,” said a spokesperson. [...more]
Graeme McDowell, the Northern Ireland golfer who won the US Open golf tournament last weekend, is a global ambassador for Ballantine’s, the world’s number two scotch whisky.
Having held off the likes of Tiger Woods, Phil Mickleson and Ernie Els, McDowell is said to be celebrating with a bottle of rare Ballantine’s Championship Blend which he co-created with Ballantine’s master blender, Sandy Hyslop.
McDowell said: “Ballantine’s has always been a lucky charm for me and since my 2008 Ballantine’s Championship win in Korea I’ve played some of the best golf of my life. I said I would open my very special bottle of The Ballantine’s Championship Blend either on the birth of my first child, or my first major win – Pebble Beach came first.”
McDowell is the first European in 40 years to win the US Open. While McDowell wears the Pernod Ricard brand logo on his left sleeve, he has also represented Ballantine’s at many events since winning The Ballantine’s Championship title in Korea in 2008. These include becoming the first person ever to collaborate with a Ballantine’s master blender on the creation of the 2009 Championship Blend and the launch of the 2010 Championship Blend, which celebrated 50 years since Ballantine’s was first involved with international golf. [...more]
The UK Chancellor George Osbourne has delivered the Conservative/Liberal Democrat’s first budget, in which he did not increase tax on cigarettes or alcohol. However, VAT is to rise to 20% from 17.5%, from January 4 2011. The trade has welcomed the move not to add more tax to alcohol and cigarettes and this is the […] [...more]
A gin flavoured with olives, rosemary, basil and thyme is making its way into London pubs and bars.
Gin Mare is a Mediterranean premium spirit created from botanicals synonymous with the region, such as Arbequina olives.
In addition to the four signature flavours, the drink incorporates juniper, coriander, cardamom and citrus.
All ingredients are macerated for 36 hours — apart from the citrus elements (Seville oranges, lemons and mandarins), which are macerated in clay jars for a year — and distilled separately before being blended by hand. It is produced using small-batch distillation in custom-made stills.
“The resulting profile is bold and rich,” said Duncan Hayter at Global Premium Brands. “With its accents of olive, Gin Mare is being positioned as perfect for a dry Martini, as well as a base for classic gin cocktails.” [...more]