Cocktails in watering cans will be appearing in bars and pubs across the UK as part of a summer campaign for Malibu.
Owner Pernod-Ricard is investing £2.5m in the brand this year, the most since initially acquiring it from Allied Domecq in 2005.
The watering can-shaped “Malibu Cocktail Pail” is part of an attempt to tap into
the growing popularity of pitcher drinks, and the company will distribute 11,000 across the trade.
Malibu cocktail shakers will also be rolled out. Consumers can choose from four different cocktails, each priced at £10 for the equivalent of four drinks and handed to customers to shake and serve themselves. [...more]
A spiced variety is to join the Elements 8 stable of rums.
The barrel-infused spiced rum was launched this month and will target style bars.
Elements 8 Spiced is designed to be consumed neat or as a base for spiced versions of classic cocktails, such as the spiced daiquiri.
The rum combines ingredients from its native St Lucia, including cinnamon, ginger, clove, star anise, vanilla, honey, nutmeg, orange, lemon and coconut. [...more]
An ad by Hi Spirits has been cleared by the Advertising Standards Agency (ASA) of being misleading.
The company placed two adverts in trade magazines claiming in one its Antica Sambuca was “UK’s No.1 selling on-trade Sambuca” and in the other that it was “the best selling on-trade Sambuca by far”.
Rival company Cellar Trends complained that the ads were misleading as its research suggested its own Luxardo brand was the best selling on-trade sambuca and called for Hi Spirits’ claims to be substantiated. [...more]
Russian Standard has launched Russian Standard Gold into the travel retail market. The company launched the brand at TFWA Asia Pacific in Singapore.
Russian Standard Gold is a combination of Dmitry Mendeleev’s vodka formula and extracts of Siberian ginseng, or ‘golden root’ in Russian.
The product packaging features an embossed gold foil label.
Roustam Tariko, founder and president of Russian Standard Vodka said: “Russian Standard Gold continues our fine tradition of creating authentic vodkas with remarkable purity. We are pleased to introduce the gold standard in vodka production.” [...more]
Maker’s 46 – the first-ever new bourbon from the distillery, save for the limited-edition (and now highly rare) Maker’s Mark Select – differs from the regular Maker’s Mark in that it is finished in a barrel containing 10 ‘seared’ French oak staves, for about three months. It will also be bottled at 47% abv (94% proof), compared with the regular’s 45% abv (90% proof).
The staves, sourced from the Vosges area of eastern France, are aged for 18 months, then seared – a gentler process than full charring. Maker’s 46 takes its name from the Missouri-based Independent Stave Company, where the staves are sourced: 46 refers to the number that the firm gave to the staves, which are exclusive to Maker’s Mark. [...more]
A new version of limoncello — that promises a more intense lemon taste — is on its way from Cellar Trends.
The new Luxardo Limoncello will arrive in June, boasting a new recipe plus a revamped bottle design.
The drink has around 25% more fresh lemon juice and essential oils from the peel of Sicilian lemons. In addition, the frosted bottle is now 10% lighter in weight.
“Luxardo Limoncello is recognised as the popular quality limoncello, even by many Italians who enjoy their own family recipes,” said marketing manager Catherine Rigby. [...more]
First Drinks has pledged to invest a total of £50m in its drinks portfolio this year, with Glenfiddich earmarked as its priority brand.
The company said its brands were outperforming the UK market in all trade channels, with an 18% growth in volume sales recorded for 2009, according to Nielsen. In the on-trade, volume sales increased 27%.
First Drinks plans to increase its marketing investment across all its brands in 2010, but Glenfiddich, which continues to grow in popularity, will be a key focus brand.
“For Glenfiddich we have plans for a brand new advertising programme in the run up to Christmas 2010 which will be a break from tradition — it will be bold and different,” promised marketing controller James Stocker. [...more]
According to rumours emanating from Moscow, Rustam Tariko, the billionaire financier and owner of Russian Standard vodka, is in talks to buy Ukrainian vodka producer, Nemiroff.
The Moscow Times cites an investment bank as the source of the story.
Kommersant, a newspaper for Russia’s business community, reports that Nemiroff will be sold by the end of August. It says other interested parties include Central European Distribution, owner of Russian Alcohol Group; Brown-Forman; Pernod-Ricard, which now owns Absolut vodka and Chivas Regal whisky and Poland's Stock Spirits [...more]
Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.
Intangible Business researched nearly 10,000 spirit and wine brands across the globe to produce The Power 100, now in its fifth year.
The league table, which assesses both the financial contribution of each brand alongside its strength in the eyes of the consumer, has been compiled by combining scores from a panel of drinks industry experts. The brands are rated according to share of market, future growth, premium price position, awareness, relevance, heritage and brand perception. [...more]
Absolut vodka has reached a settlement in its long-running battle against UK station Absolute Radio over alleged trademark infringement.
The decision brought an end to 18 months of legal proceedings between Absolute Radio’s owners, the Times of India Group, and Absolut’s owners V&S Vin & Sprit.
The terms of the arrangement are confidential but allow both companies to continue to trade under their existing names.
The feud began when the Times of India Group bought Virgin Radio two years ago and re-launched it as Absolute Radio.
The vodka brand issued a writ soon after claiming there had been an infringement of its trademark and that there was a risk of confusion between the two companies.
A 56% increase in exports confirmed Scotch whisky’s growing popularity in Brazil in 2009, according to new figures published by the UK-based Scotch Whisky Association (SWA).
With over 41 million bottles shipped to the country, Scotch whisky enjoyed a record year in Brazil, consolidating its position as the industry’s seventh largest export market. As the market expanded, an extra 14.8 million bottles of scotch whisky were exported to Brazil compared to 2008. Brazil now accounts for nearly 4% of global exports of Scotch whisky. [...more]
Scottish family owned distiller William Grant & Sons has announced the formation of a new wholly owned subsidiary, William Grant & Sons Australia Pty Ltd.
The new company will manage WGS brands within the Australian market and, says the company: “Further increase the awareness of its global brand portfolio.” This includes The Glenfiddich Single Malt – already the category leader in Australia – The Balvenie, Grant’s whisky and Hendrick’s gin. [...more]