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	<title>DrinksDaily &#187; Wines</title>
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	<description>Drinks Daily-Beverage News, Jobs, Views, Research &#38; b2B Classifieds for Global Drinks Professionals</description>
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		<title>Fosters Wine Group wins Gold Medals at Royal Brisbane</title>
		<link>http://drinksdaily.com/2010/07/fosters-wine-group-wins-gold-medals-at-royal-brisbane/</link>
		<comments>http://drinksdaily.com/2010/07/fosters-wine-group-wins-gold-medals-at-royal-brisbane/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 22:56:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Wines]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[fosters group]]></category>
		<category><![CDATA[wine]]></category>

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		<description><![CDATA[The Foster’s Wine Business has enjoyed remarkable results at the first wine show of the season – the 2010 Brisbane Wine Show – winning 11 trophies and 29 gold medals, including three trophies for the 2005 Leo Buring Leonay Watervale Riesling, which won Best Mature White Wine, Best Aged Riesling and the Best Wine of [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Fosters Group Logo" src="http://drinksdaily.com/wp-content/uploads//2009/08/fosters-group-logo1.jpg" class="alignnone" width="555" height="352" /><br />
The Foster’s Wine Business has enjoyed remarkable results at the  first wine show of the season – the 2010 Brisbane Wine Show – winning 11  trophies and 29 gold medals, including three trophies for the 2005 Leo  Buring Leonay Watervale Riesling, which won Best Mature White Wine, Best  Aged Riesling and the Best Wine of Show.</p>
<p>Other wine trophies  (excluding two exhibitor trophies) include:</p>
<table cellspacing="0" cellpadding="0">
<tbody>
<tr class="arb-even">
<td>2005</td>
<td>Leo Buring Leonay Watervale  Riesling</td>
<td>3 Trophies &amp; Gold</td>
</tr>
<tr>
<td>2008</td>
<td>Lindemans Coonawarra  Limestone Ridge</td>
<td>Trophy &amp; Gold</td>
</tr>
<tr class="arb-even">
<td>2007</td>
<td>Penfolds  Reserve Bin A Chardonnay</td>
<td>Trophy &amp; Gold</td>
</tr>
<tr>
<td>2009</td>
<td>Tollana  Mornington Peninsula Pinot Noir</td>
<td>Trophy &amp; Gold</td>
</tr>
<tr class="arb-even">
<td>2008</td>
<td>Pepperjack  Shiraz Viognier</td>
<td>Trophy &amp; Gold</td>
</tr>
<tr>
<td>2009</td>
<td>Wolf Blass White Label  Chardonnay</td>
<td>Trophy &amp; Gold</td>
</tr>
<tr class="arb-even">
<td>2008</td>
<td>Wolf Blass Platinum Label  Shiraz</td>
<td>Trophy &amp; Gold</td>
</tr>
</tbody>
</table>
<p>To  view all of Foster&#8217;s trophy and gold medal winners, please view the full  media release:</p>
<div id="additionalhtmlcontent">
<div class="category-download ">
<ul class="first">
<li class="pdf"> <a class="alink" href="http://www.fostersgroup.com/common/files/20100702_Fosters_wins__11_trophies_and_29_gold_medals_at_Royal_Brisbane_Wine_Show_2010.pdf" target="_blank">Foster&#8217;s wins 11 trophies and 29 Gold Medals at Royal  Brisbane Wine Show 2010 &#8211; Media Release<span> (PDF, 38 kB)</span></a></li>
</ul>
</div>
<div class="additionalhtmlitem">
<p><strong> </strong></p>
<p><strong>For media enquiries: </strong></p>
<p>Michael Sinclair<br />
Foster’s Wine Communications<br />
Mobile: + 61  (0)458 319 220<br />
Email: michael.sinclair@fostersgroup.com</p>
</div>
</div>
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		<title>Matthew Clark Builds List</title>
		<link>http://drinksdaily.com/2010/07/matthew-clark-builds-list/</link>
		<comments>http://drinksdaily.com/2010/07/matthew-clark-builds-list/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:14:40 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Wines]]></category>

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		<description><![CDATA[Matthew Clark is showcasing 150 new wines in its 2010 wine list.

The company, which won the Wine List 2009/10 of the Year award at the International Wine Challenge, hopes its 2010/11 list will prove to be even more of a success.

The latest list — which includes 1,180 wines from across the globe — has a range of new additions, but with a particular focus on Chile and Italy; two countries that showed the most sales growth in the UK on-trade last year, according to Matthew Clark.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="" width="127" height="150" /></p>
<p><strong>Matthew Clark is showcasing 150 new wines in its 2010 wine list.<br />
</strong></p>
<p>The company, which won the Wine List 2009/10 of the Year award at the  International Wine Challenge, hopes its 2010/11 list will prove to be  even more of a success.</p>
<p>The latest list — which includes 1,180 wines from  across the globe — has a range of new additions, but with a particular  focus on Chile and Italy; two countries that showed the most sales  growth in the UK on-trade last year, according to Matthew Clark.</p>
<p>“Chilean wines are ex-tremely versatile and offer  great value for money,” said commercial director Ian Smith. “We are  delighted to introduce Luis Felipe Edwards, Concha y Toro, Maycas del  Limari and Cono Sur; comprehensive wine ranges which are exclusively  available to the on-trade through Matthew Clark.</p>
<p>&#8220;The new entry-level Lor Romeros range offers four  quality varietals at a great price, while the other wineries all offer a  wealth of exciting aromatic grape varietals from cool climate regions.”</p>
<p>The company is also introducing a leading Italian  producer on to its list this year, with wines that have “great ageing  potential” and also a winery that offers 100% Sangiovese wines.</p>
<p>New additions from France include the Rare Vineyards  range from LGI, which includes regional varietals such as a Malbec and  Pinot Noir by Alain Grignon.</p>
<p>“This year’s list was designed to reflect our 200-year  heritage,” said Smith. “We also scooped the Wine Educator of the year  award at the International Wine Challenge.</p>
<p>“So we added a ‘knowledge’ section to this year’s  list, which is full of help and advice,” she added.</p>
<p>For the on-trade, the company recommends pubs contact  their account managers to seek help in navigating the 1,180 wines in the  list in order to find the right selections for their venue.</p>
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		<title>No Increase In Duty For Cigarettes And Alcohol</title>
		<link>http://drinksdaily.com/2010/06/no-increase-in-duty-for-cigarettes-and-alcohol/</link>
		<comments>http://drinksdaily.com/2010/06/no-increase-in-duty-for-cigarettes-and-alcohol/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 09:18:22 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Spirits]]></category>
		<category><![CDATA[Wines]]></category>

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		<description><![CDATA[The UK Chancellor George Osbourne has delivered the Conservative/Liberal Democrat’s first budget, in which he did not increase tax on cigarettes or alcohol. However, VAT is to rise to 20% from 17.5%, from January 4 2011. The trade has welcomed the move not to add more tax to alcohol and cigarettes and this is the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.drinksint.com/news/categoryfront.php/id/57/News.html"><br />
</a><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="" width="127" height="150" /></p>
<p>The UK Chancellor George Osbourne has delivered the  Conservative/Liberal Democrat’s first budget, in which he did not  increase tax on cigarettes or alcohol.</p>
<p>However, VAT is to rise to 20% from 17.5%, from January 4 2011.</p>
<p>The trade has welcomed the move not to add more tax to alcohol and  cigarettes and this is the first time the Government has frozen excise  duty since 2001. Former government Labour’s plan to increase duty of  cider by 10% above inflation will be scrapped from July. The Scotch  Whisky Association urged the government to press ahead with a review of  the excise duty system, which is supposed to happen during the last  quarter of 2010.</p>
<p>Wine and Sprit Trade Association (WSTA) chief  executive Jeremy Beadles said: &#8220;Today&#8217;s announcement provides some  relief for a sector that has faced substantial tax increases in recent  years and I welcome the Chancellor&#8217;s decision.</p>
<p>&#8220;Repeated tax  hikes have produced less revenue for the Treasury and punished  responsible drinkers, while failing to tackle the problem of  binge-drinking.&#8221;</p>
<p>Brigid Simmonds, British Beer &amp; Pub Association chief executive,  agreed with Beadles. She said: “We applaud the Government’s decision to  freeze beer tax and deliver on its promise made in the coalition  agreement to not penalise pubs, responsible drinkers and important local  industries.  This is a welcome relief for struggling pubs during  difficult times.</p>
<p>“A beer tax freeze will also help the beer and  pub sector’s ability to play its part in contributing to much needed  economic growth and generating valuable private sector jobs.</p>
<p>“The VAT rise is a price to pay for tackling the deficit and bringing  Britain’s balance sheet back in order.  This tax increase is not  welcome, but is understandable and applies to everybody.  We hope this  will be short-term pain for long-term gain.</p>
<p>“Once the  nation’s finances are back on a more even keel, we look forward to VAT  rates returning to more favourable levels.  We also look forward to the  promised review of our alcohol tax system tax as an opportunity to  rebalance our tax system to one that is more fair towards community pubs  and our national drink &#8211; beer.”</p>
<p>The Scotch Whisky Association welcomed the Chancellor’s decision to  freeze the excise duty on alcohol and to press ahead with a review of  the system this autumn. But it said the VAT increase would &#8216;increase  discrimination&#8217; faced by the whisky industry.</p>
<p>According to the SWA, the current alcohol duty regime discriminates  against Scotch whisky &#8211; the drink carries 37% more duty than the same  amount of alcohol served as beer, 19% more duty than wine and 224% more  duty than cider.</p>
<p>The SWA said that the VAT rise in January 2011 will increase the  discrimination faced.</p>
<p>Gavin Hewitt, chief executive of the Scotch Whisky Association  said: “The Chancellor has made a sensible and welcome decision to freeze  excise duty. He is also right to press on with an early review of the  current excise duty system.</p>
<p>“We encourage the Government to look closely at taxing all drinks at  the same rate according to alcohol content, coupled with a ban on below  tax sales. We believe this route would help the Government address its  concern over the pricing of alcohol, would secure greater  social responsibility and would offer increased revenue.</p>
<p>“Today’s announcement on corporation tax will also help Scotch Whisky  play its part in growing the UK’s manufacturing and export sector.”</p>
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		<title>French Wine Group Collapses</title>
		<link>http://drinksdaily.com/2010/06/french-wine-group-collapses/</link>
		<comments>http://drinksdaily.com/2010/06/french-wine-group-collapses/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:05:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Wines]]></category>

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		<description><![CDATA[French wine group Chamarré has collapsed into receivership. Chamarré was placed into receivership on Friday (11 June), according to an announcement to the Paris Stock Exchange. The group&#8217;s shares ceased trading last month, following a series of sharp declines stretching back to November last year. Chamarré was set up at the end of 2005 as [...]]]></description>
			<content:encoded><![CDATA[<p>French wine group Chamarré has  collapsed into receivership.</p>
<p>Chamarré was placed into receivership on Friday (11 June), according  to an announcement to the Paris Stock Exchange.</p>
<p>The group&#8217;s shares ceased trading last month, following a series of  sharp declines stretching back to November last year.</p>
<p>Chamarré  was set up at the end of 2005 as a marketing vehicle  for French wines and news of its demise will be a blow to the industry.</p>
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		<title>Blossom Hill at Wimbledon</title>
		<link>http://drinksdaily.com/2010/06/blossom-hill-at-wimbledon/</link>
		<comments>http://drinksdaily.com/2010/06/blossom-hill-at-wimbledon/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 21:18:39 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<description><![CDATA[Blossom Hill is injecting £1m in to a summer campaign hinged around its sponsorship of Wimbledon.

The marketing initiative is designed to position Blossom Hill Rosé as the wine choice for alfresco summer drinking and dining, according to the company.

The campaign, which runs under the umbrella of “Summer Perfectly Served”, will tie in-outlet activities with a combination of print, broadcast and digital advertising, with a Wimbledon ticket giveaway as a key feature.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-9607" src="http://drinksdaily.com/wp-content/uploads//2010/06/blossom-hill.jpeg" alt="" width="103" height="66" /></p>
<p><strong>Blossom Hill is injecting £1m in to a summer campaign hinged  around its sponsorship of Wimbledon.<br />
</strong></p>
<p>The marketing initiative is designed to position Blossom Hill Rosé as  the wine choice for alfresco summer drinking and dining, according to  the company.</p>
<p>The campaign, which runs under the umbrella of “Summer  Perfectly Served”, will tie in-outlet activities with a combination of  print, broadcast and digital advertising, with a Wimbledon ticket  giveaway as a key feature.</p>
<p>A limited edition “tennis ball” label design will also  appear on White Zinfandel and White Grenache single varietals. These  will be available from early June.</p>
<p>Earlier this year Blossom Hill signed up to be  Official Wine of Wimbledon 2010 — its fourth year in this role.</p>
<p>“The sponsorship was confirmed on the back of  impressive growth during the 2009 Championships, which saw sales uplifts  of 56%, firmly securing Blossom Hill as the UK’s number one rosé  brand,” said marketing manager, Liz Ashdown. “As a result of the  success, the campaign investment has been up-weighted and extended  beyond Wimbledon.”</p>
<p>Print advertising will concentrate on London free  paper Metro, which will run a branded limited edition one-off Metro for  the first time, with an exclusive 100,000 print run and Wimbledon theme.  Blossom Hill will also run billboard advertising opposite Wimbledon  train station, and a broadcast campaign will run over a two-week period  with Heart FM. A digital campaign will run on Yahoo, Google, Hotmail,  MSN and Facebook.</p>
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		<title>Gallo makes Football Fabulous for Females</title>
		<link>http://drinksdaily.com/2010/06/gallo-makes-football-fabulous-for-females/</link>
		<comments>http://drinksdaily.com/2010/06/gallo-makes-football-fabulous-for-females/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 21:13:03 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9604</guid>
		<description><![CDATA[TV presenter Georgie Thompson has teamed up with Gallo rosé to “make football fabulous for women” this summer.

As part of the campaign Thompson will share tips on how to embrace the World Cup, as well as beauty and style secrets. She has also posed for a series of photographs wearing a gown made from over 100 football shirts.

“We are delighted to have Georgie partnering with Gallo rosé this summer,” said spokeswoman Susanne Buchmann. “Her background in football and fabulous style make her the perfect choice. The summer of football is a time when people get together with friends and celebrate in the warmer weather, making it a natural choice for a glass of Gallo rosé.”]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-3326" src="http://drinksdaily.com/wp-content/uploads//2009/03/gallo-2.jpg" alt="" width="84" height="81" /></p>
<p><strong>TV presenter Georgie Thompson has teamed up with Gallo rosé to  “make football fabulous for women” this summer.<br />
</strong></p>
<p>As part of the campaign Thompson will share tips on how to embrace  the World Cup, as well as beauty and style secrets. She has also posed  for a series of photographs wearing a gown made from over 100 football  shirts.</p>
<p>“We are delighted to have Georgie partnering with  Gallo rosé this summer,” said spokeswoman Susanne Buchmann. “Her  background in football and fabulous style make her the perfect choice.  The summer of football is a time when people get together with friends  and celebrate in the warmer weather, making it a natural choice for a  glass of Gallo rosé.”</p>
<p>The company will use the campaign to  push its Gallo  Rosito serve, which it launched back in March, a blend of wine, ginger  ale, fruit and ice.</p>
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		<title>Belvedere Launches pink Grapefruit Vodka</title>
		<link>http://drinksdaily.com/2010/05/belvedere-launches-pink-grapefruit-vodka/</link>
		<comments>http://drinksdaily.com/2010/05/belvedere-launches-pink-grapefruit-vodka/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:16:28 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[New Products]]></category>
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		<description><![CDATA[Moët Hennessy’s has launched a pink grapefruit maceration of its Belvedere vodka.

Belvedere Pink Grapefruit is distilled from whole pink grapefruits from Argentina and combined with fresh ginger and lemons, No sugars, glycerine or artificial additives are used in the production.

The launch of Belvedere Pink Grapefruit is coupled with a collaboration between Belvedere and designer Matthew Williamson, who has designed a limited edition summer kaftan.  Inspired by the pink grapefruit flavour, Williamson has created the kaftan from a sheer pink fabric and it will go on sale in his boutiques in London on 26 May.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="" width="127" height="150" /></p>
<p>Moët Hennessy’s has launched a pink grapefruit  maceration of its Belvedere vodka.</p>
<p>Belvedere Pink Grapefruit is distilled from whole pink grapefruits  from Argentina and combined with fresh ginger and lemons, No sugars,  glycerine or artificial additives are used in the production.</p>
<p>The  launch of Belvedere Pink Grapefruit is coupled with a collaboration  between Belvedere and designer Matthew Williamson, who has designed a  limited edition summer kaftan.  Inspired by the pink grapefruit flavour,  Williamson has created the kaftan from a sheer pink fabric and it will  go on sale in his boutiques in London on 26 May.</p>
<p>The 40%abv product is to retail for £29.99.  It is also available in  70cl and 1L bottles for Duty Free only.</p>
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		<title>Vinexpo Asia-Pacific claims Three Record-Breaking Days</title>
		<link>http://drinksdaily.com/2010/05/vinexpo-asia-pacific-claims-three-record-breaking-days/</link>
		<comments>http://drinksdaily.com/2010/05/vinexpo-asia-pacific-claims-three-record-breaking-days/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:13:35 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Wines]]></category>

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		<description><![CDATA[The organisers of Vinexpo Asia-Pacific, which claims to be the region’s largest international wine and spirits exhibition, is claiming a 40% increase in visitors to the show which closed yesterday (May 27).

Held at the the Hong Kong Convention and Exhibition Centre (HKCEC), approximately 12,000 people are said to have visited over the three days.

Occupying more than 8,500 square metres of the HKCEC, there were more than 880 exhibitors from 32 countries around the world, including China, Australia, US, UK, France, Spain, Italy, Portugal, Germany, South Korea, New Zealand, Romania, Bulgaria, Switzerland, Chile and Greece. A number of countries were making their first appearance at exhibition that is in its fourth year.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-9568" src="http://drinksdaily.com/wp-content/uploads//2010/05/Vinexpo.jpeg" alt="" width="101" height="98" /></p>
<p>The organisers of Vinexpo Asia-Pacific, which claims to be the  region’s largest international wine and spirits exhibition, is claiming a  40% increase in visitors to the show which closed yesterday (May 27).</p>
<p>Held at the the Hong Kong Convention and Exhibition Centre (HKCEC),  approximately 12,000 people are said to have visited over the three  days.</p>
<p>Occupying more than 8,500 square metres of the HKCEC, there  were more than 880 exhibitors from 32 countries around the world,  including China, Australia, US, UK, France, Spain, Italy, Portugal,  Germany, South Korea, New Zealand, Romania, Bulgaria, Switzerland, Chile  and Greece. A number of countries were making their first appearance at  exhibition that is in its fourth year.</p>
<p>Fifty-eight percent of  visitors were from 25 Asian countries, led by China and followed by  Taiwan, Japan, Korea and Singapore. 42% of visitors were from Hong Kong  and Macau.</p>
<p>The next Vinexpo exhibition will take place in Bordeaux, France from  June 19 to 23<sup>,</sup> 2011.</p>
<p>More info</p>
<img src="http://drinksdaily.com/wp-content/plugins/pixelstats/trackingpixel.php?post_id=9567&amp;ts=1280450577" style="display:none;" alt="pixelstats trackingpixel"/>]]></content:encoded>
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		<title>Concha y Toro Teams up with Manchester United</title>
		<link>http://drinksdaily.com/2010/05/concha-y-toro-teams-up-with-manchester-united/</link>
		<comments>http://drinksdaily.com/2010/05/concha-y-toro-teams-up-with-manchester-united/#comments</comments>
		<pubDate>Wed, 19 May 2010 10:28:58 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<description><![CDATA[Concha y Toro, South America’s leading wine producer, has become the official wine partner of Manchester United Football Club.

The company says the agreement aims to raise awareness of Concha y Toro and its brands worldwide, with particular focus on the key markets of Asia, Latin America, Eastern and Northern Europe.

The partnership gives Concha y Toro the opportunity to align itself globally with probably the best known football team in the world.

Among the benefits for Concha y Toro will be digital board advertising at Old Trafford stadium during home games which are televised around the world, advertising space in the club’s own communications media and co-branded marketing communications. The alliance also allows Concha y Toro to have presence with its wines in the stadium’s lounges, boxes, bars as well as the possibility to invite its VIP customers to team games.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-9503" src="http://drinksdaily.com/wp-content/uploads//2010/05/man-utd.jpeg" alt="" width="116" height="116" /></p>
<p>Concha y Toro, South America’s leading wine producer, has become the  official wine partner of Manchester United Football Club.</p>
<p>The company says the agreement aims to raise awareness of Concha y  Toro and its brands worldwide, with particular focus on the key markets  of Asia, Latin America, Eastern and Northern Europe.</p>
<p>The  partnership gives Concha y Toro the opportunity to align itself globally  with probably the best known football team in the world.</p>
<p>Among  the benefits for Concha y Toro will be digital board advertising at Old  Trafford stadium during home games which are televised around the world,  advertising space in the club’s own communications media and co-branded  marketing communications. The alliance also allows Concha y Toro to  have presence with its wines in the stadium’s lounges, boxes, bars as  well as the possibility to invite its VIP customers to team games.</p>
<p>The  official announcement of the partnership will take place in August 2010  at a press conference at Old Trafford at which the top executives from  Concha y Toro will be joined by Manchester United manager Sir Alex  Ferguson and members of the team.</p>
<p>Giancarlo Bianchetti, marketing  director of Global Brands said: &#8220;Our new partnership with Manchester  United is absolutely aligned with Concha y Toro’s long-term strategy to  increase awareness and penetration of our brands worldwide. We wanted to  find a partner who shared our commitment to excellence and Manchester  United Football Club has developed an immensely powerful global brand.  We intend to activate the partnership in a variety of ways around the  world, using strategies and tactics which best suit each market.&#8221;</p>
<p>Eduardo Guilisasti, CEO of Viña Concha y Toro said: “We are very  proud to be the wine partner of Manchester United, a football club which  shares many of our values. We are looking forward to making the most of  our new alliance all around the world.&#8221;</p>
<p>Sir Alex Ferguson,  Manager of Manchester United is quoted as saying: “I&#8217;m delighted to be  working with Concha y Toro. Like United, it&#8217;s a company with a lot of  history that, while never afraid to change, has always kept hold of its  roots. This is a partnership that unites the two great passions in Latin  America: football and wine. I&#8217;m looking forward to it.”</p>
<p>Richard  Arnold, United commercial director said: “We are proud to welcome Concha  y Toro to our family of sponsors.  The quality of their products and  the synergy of the brands, particularly Casillero del Diablo – mean that  they are a natural partner for us to seek.  We are particularly excited  to work with them to bring the partnership to life for our millions of  fans around the world.”</p>
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		<title>English wines get gold at International Wine Competition</title>
		<link>http://drinksdaily.com/2010/05/english-wines-get-gold-at-international-wine-competition/</link>
		<comments>http://drinksdaily.com/2010/05/english-wines-get-gold-at-international-wine-competition/#comments</comments>
		<pubDate>Tue, 18 May 2010 20:44:10 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<description><![CDATA[Two English wines were awarded gold medals at the International Wine Challenge (IWC).

Camel Valley’s 2008 Pinot Noir Rosé Brut (£24.95) and Nyetimber’s 2001 Blanc de Blancs (£28.99) both scooped gold medals.

With 46 countries entering the competition, there was a 15% increase in the number of wines judged.

But the top three gold-winning countries remained the same as 2009 with France in first place with 75 gold medals, then Australia with 65 and Portugal with 35.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="" width="127" height="150" /></p>
<p><strong>Two English wines were awarded gold medals at the International  Wine Challenge (IWC).<br />
</strong></p>
<p>Camel Valley’s 2008 Pinot Noir Rosé Brut (£24.95) and Nyetimber’s  2001 Blanc de Blancs (£28.99) both scooped gold medals.</p>
<p>With 46 countries entering the competition, there was a  15% increase in the number of wines judged.</p>
<p>But the top three gold-winning countries remained the  same as 2009 with France in first place with 75 gold medals, then  Australia with 65 and Portugal with 35.</p>
<p>“Wines carrying the IWC logo and medal recognition  enjoy significant commercial advantages,” said event director Chris  Ashton.</p>
<p>“IWC award winners feature in the global media  coverage generated by the competition, which enhances the wine’s  credibility among consumers internationally and drives up sales.”</p>
<p>The medal winners will feature on the second version  of IWC’s iPhone App.</p>
<p>The IWC’s trophy winners, selected from the gold medal  winners, will be announced in June.</p>
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		<title>Wemyss Has Launched A Small Batch Gin</title>
		<link>http://drinksdaily.com/2010/05/wemyss-has-launched-a-small-batch-gin/</link>
		<comments>http://drinksdaily.com/2010/05/wemyss-has-launched-a-small-batch-gin/#comments</comments>
		<pubDate>Sat, 08 May 2010 12:14:39 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9380</guid>
		<description><![CDATA[The Wemyss family has launched a small batch gin called Darnley’s View. Darnley’s View celebrates the meeting of Mary Queen of Scots and her husband Lord Darnley at the Wemyss family home, Wemyss Castle in Fife, in 1565.

Darnley’s View sits alongside the family’s spirits portfolio, centred around their range of malt whiskies, called Wemyss Malts.

The gin is distilled five times and contains six botanicals, including elderflower.]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="" width="127" height="150" /></p>
<p>The Wemyss family has launched a small batch gin  called Darnley’s View. Darnley’s View celebrates the meeting of Mary  Queen of Scots and her husband Lord Darnley at the Wemyss family home,  Wemyss Castle in Fife, in 1565.</p>
<p>Darnley’s View sits alongside the family’s spirits portfolio, centred  around their range of malt whiskies, called Wemyss Malts.</p>
<p>The  gin is distilled five times and contains six botanicals, including  elderflower.</p>
<p>William Wemyss, managing director of Wemyss Malts  &amp; Darnley’s View said: “After a year of working on the concept of  Darnley’s View, we are delighted to have successfully launched the brand  last month at Prowein and subsequently have had high levels of interest  from potential importers. We now look forward with confidence to  developing the UK market for our gin.”</p>
<p>The Wemyss family also owns the wine estates of Domaine de Rimauresq  Cru Classé in Cotes de Provence and Fonty’s Pool from Pemberton,  Western Australia, as well as independent malt whisky bottler Wemyss  Malts.</p>
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		<title>Foster&#8217;s To Launch Sparkling Rosé</title>
		<link>http://drinksdaily.com/2010/05/fosters-to-launch-sparkling-rose/</link>
		<comments>http://drinksdaily.com/2010/05/fosters-to-launch-sparkling-rose/#comments</comments>
		<pubDate>Thu, 06 May 2010 12:36:25 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9357</guid>
		<description><![CDATA[Australian wine brand Wolf Blass is to launch a sparkling rosé wine at the London International Wine Fair.

The launch is initially UK-focused and Wolf Blass Yellow Label sparkling rosé aims to capitalise on the growing popularity of sparkling and rosé wines.

The wine will retail for £9.99 and will partner Wolf Blass Yellow Label sparkling brut, which is already available.

Neil Barker, UK commercial director for Foster's EMEA said: "We have crafted Wolf Blass sparkling rosé to meet all the current consumer trends to ensure that it drives sales and profitability across all retail channels. Branded sparkling wine is now a must stock for all retailers but especially during the key summer sales period."]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/08/fosters-group-logo1.jpg"><a href="http://drinksdaily.com/wp-content/uploads//2009/05/fosters-2jpg1.jpg"><img class="alignnone size-full wp-image-4215" src="http://drinksdaily.com/wp-content/uploads//2009/05/fosters-2jpg1.jpg" alt="fosters-2jpg1" width="88" height="46" /></a><br />
</a></p>
<p>Australian wine brand Wolf Blass is to launch a sparkling rosé wine  at the London International Wine Fair.</p>
<p>The launch is initially UK-focused and Wolf Blass Yellow Label  sparkling rosé aims to capitalise on the growing popularity of sparkling  and rosé wines.</p>
<p>The wine will retail for £9.99 and will partner Wolf Blass Yellow  Label sparkling brut, which is already available.</p>
<p>Neil Barker, UK commercial director for Foster&#8217;s EMEA said: &#8220;We have  crafted Wolf Blass sparkling rosé to meet all the current consumer  trends to ensure that it drives sales and profitability across all  retail channels. Branded sparkling wine is now a must stock for all  retailers but especially during the key summer sales period.&#8221;</p>
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		<title>Florida: Independent Wine Sales Representative</title>
		<link>http://drinksdaily.com/2010/05/florida-independent-wine-sales-representative/</link>
		<comments>http://drinksdaily.com/2010/05/florida-independent-wine-sales-representative/#comments</comments>
		<pubDate>Thu, 06 May 2010 09:40:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Jobs]]></category>
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		<category><![CDATA[florida]]></category>
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		<category><![CDATA[wine. spirits]]></category>

		<guid isPermaLink="false">http://drinksdaily.com/?p=9328</guid>
		<description><![CDATA[# Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided.
# Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business.
# Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives.
# Participate in sales meetings, on-site training to remain educated in company policy and industry trends/developments.
# Research, organize and present sales reports/quota attainment results as required by District Manager in team or division meeting environment.
# Review customers' credit status, collect monies owed for product and partner with Customer Assistance Department on a weekly basis to ensure accounts remain in good standing.
# Assist customers with inventory management responsibilities (product availability/new product placement and rotation of stock).
# Merchandise off-sale/retail accounts and reset shelf space, cold box and build displays to correspond with supplier promotions and incentive programs. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/04/southern-wines-and-spirits3.jpg"><img class="alignnone size-full wp-image-2687" src="http://drinksdaily.com/wp-content/uploads//2009/04/southern-wines-and-spirits3.jpg" alt="southern-wines-and-spirits3" width="129" height="110" /></a></p>
<ul>
<li>Make regular sales calls to designated accounts to cultivate  customer relations and satisfaction with service provided.</li>
<li>Demonstrate consultative sales abilities through successful  presentations of product, the promotion of new and existing portfolio  items and the expansion of business.</li>
<li>Exhibit discipline and resourcefulness to meet/exceed assigned  monthly quotas and placement objectives.</li>
<li>Participate in sales meetings, on-site training to remain educated  in company policy and industry trends/developments.</li>
<li>Research, organize and present sales reports/quota attainment  results as required by District Manager in team or division meeting  environment.</li>
<li>Review customers&#8217; credit status, collect monies owed for product and  partner with Customer Assistance Department on a weekly basis to ensure  accounts remain in good standing.</li>
<li>Assist customers with inventory management responsibilities (product  availability/new product placement and rotation of stock).</li>
<li>Merchandise off-sale/retail accounts and reset shelf space, cold box  and build displays to correspond with supplier promotions and incentive  programs.</li>
<li>Present self with integrity, professionalism and commitment to  Southern Wine &amp; Spirits salesperson responsibilities and policies.</li>
<li>Work flexible hours which include early morning, evenings, and/or  weekends. Additional hours required during the peak season of October,  November and December.</li>
<li>Perform other work related duties and special projects as assigned.</li>
</ul>
<p><a href="https://hostedjobs.openhire.com/epostings/submit.cfm?fuseaction=app.jobinfo&amp;jobid=217570&amp;company_id=15905" target="_blank">More info here</a></p>
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		<title>Berry Bros &amp; Rudd Has Opened Its Second Store In Hong Kong</title>
		<link>http://drinksdaily.com/2010/04/berry-bros-rudd-has-opened-its-second-store-in-hong-kong/</link>
		<comments>http://drinksdaily.com/2010/04/berry-bros-rudd-has-opened-its-second-store-in-hong-kong/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:45:00 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9212</guid>
		<description><![CDATA[Berrys' Fine Wine Reserve forms part of the exclusive range of services at the Hong Kong home of Alfred Dunhill.

Nicholas Pegna, managing director of BBR in Hong Kong, said he had been looking to open a second store and this collaboration offered the perfect opportunity.

Berrys' Fine Wine Reserve presents a selection of the world's most revered wines for sale as well as hosting a tasting area and 32 individual wine bins which will be offered to customers by invitation only.

Berrys' will also provide range of wine related services including: fine wine investment advice; corporate wine tastings; fine wine sourcing; en primeur; a fine wine brokerage service; cellar plans; wedding lists and vineyard visits.]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2010/04/berry-bros-rudd.jpg"><img class="alignnone size-full wp-image-9213" src="http://drinksdaily.com/wp-content/uploads//2010/04/berry-bros-rudd.jpg" alt="berry-bros-rudd" width="101" height="101" /></a></p>
<p>Berrys&#8217; Fine Wine Reserve forms part of the exclusive range of  services at the Hong Kong home of Alfred Dunhill.</p>
<p>Nicholas Pegna, managing director of BBR in Hong Kong, said he had  been looking to open a second store and this collaboration offered the  perfect opportunity.</p>
<p>Berrys&#8217; Fine Wine Reserve presents a  selection of the world&#8217;s most revered wines for sale as well as hosting a  tasting area and 32 individual wine bins which will be offered to  customers by invitation only.</p>
<p>Berrys&#8217; will also provide range of  wine related services including: fine wine investment advice; corporate  wine tastings; fine wine sourcing; en primeur; a fine wine brokerage  service; cellar plans; wedding lists and vineyard visits.</p>
<p>Berry Bros. &amp; Rudd claimed to be Britain&#8217;s oldest wine and  spirit merchant having traded from the same shop in London for more than  310 years. Today members of the Berry and Rudd families continue to own  and manage the family-run wine merchant.</p>
<p>In 1999 Berrys&#8217;  launched a business that brought to Hong Kong the advantages of buying  from its London office, and in 2003 opened its shop in Hong Kong&#8217;s  Causeway Bay&#8217;s The Lee Gardens.</p>
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		<title>DISCUS Calls For New Alcohol Labelling Rules</title>
		<link>http://drinksdaily.com/2010/04/discus-calls-for-new-alcohol-labelling-rules/</link>
		<comments>http://drinksdaily.com/2010/04/discus-calls-for-new-alcohol-labelling-rules/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:35:12 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9167</guid>
		<description><![CDATA[The Distilled Spirits Council (DISCUS) has urged the Obama Administration to mark Alcohol Awareness Month by passing new alcohol labelling requirements to include basic dietary information on the labels of all beverage alcohol products.

Public health and consumer groups - including the Consumer Federation of America, the American Medical Women's Association, and the National Consumers League - have been calling for the Federal Government's Tax and Trade Bureau (TTB) to require a standardised serving facts label on all beer, wine and distilled spirits products that lists the serving size, calories per serving, alcohol content per serving, and the definition of a "standard drink."]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/09/manreading.jpg"><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="manreading" width="127" height="150" /></a></p>
<p>The Distilled Spirits Council (DISCUS) has urged  the Obama Administration to mark Alcohol Awareness Month by passing new  alcohol labelling requirements to include basic dietary information on  the labels of all beverage alcohol products.</p>
<p>Public health and consumer groups &#8211; including the Consumer Federation  of America, the American Medical Women&#8217;s Association, and the National  Consumers League &#8211; have been calling for the Federal Government&#8217;s Tax  and Trade Bureau (TTB) to require a standardised serving facts label on  all beer, wine and distilled spirits products that lists the serving  size, calories per serving, alcohol content per serving, and the  definition of a &#8220;standard drink.&#8221;</p>
<p>Peter Cressy, president of the Distilled Spirits Council, said: &#8220;The  existing labelling rules for beer, wine and spirits are inconsistent and  do not include basic information on all labels that would assist  consumers in measuring and moderating their drinking.</p>
<p>&#8220;Any final label should serve consumer and public health objectives.  The federal government&#8217;s current proposal fails this test.&#8221;</p>
<p>Cressy pointed out that under TTB&#8217;s current proposed serving facts  label, companies would not be required to disclose the amount of alcohol  per serving. The proposal would also prohibit a company from including  on the label how much alcohol is in a standard drink, as defined by the  US Government&#8217;s dietary guidelines for Americans, the basis for  nutrition policy in the United States.</p>
<p>This standard drink information is used by federal and state  agencies, including the Office of the Surgeon General, the National  Institute on Alcohol Abuse and Alcoholism and in state driver&#8217;s manuals.</p>
<p>According to Multi-Sponsor Surveys, a majority of adults polled agree  that adding standard drink information and the amount of alcohol per  serving on all beer, wine and spirits labels will help them follow the  dietary guidelines on alcohol.</p>
<p>The Council joined the public health community in urging TTB to  revise its current proposal so that:   1.)  Serving sizes are 1.5 fluid  ounces for 80-proof distilled spirits, 12 fluid ounces for regular beer,  5 fluid ounces of wine  2.) The amount of alcohol per serving is  required to be disclosed in the &#8220;Serving Facts&#8221; panel; and  3.) The text  in the panel states &#8220;a standard drink contains 0.6 fluid ounces of  alcohol.&#8221;</p>
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		<title>New Zealand Wine overtakes Germany</title>
		<link>http://drinksdaily.com/2010/04/new-zealand-wine-overtakes-germany/</link>
		<comments>http://drinksdaily.com/2010/04/new-zealand-wine-overtakes-germany/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 11:15:28 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9097</guid>
		<description><![CDATA[Sales of New Zealand wine in the UK off-trade have now overtaken Germany when expressed as a 'country of origin' percentage share.

In the latest Nielsen data (MAT end March 2010) New Zealand now has a 3.3% share of the UK off-trade market and has overtaken Germany for the first time.  The value share of New Zealand continues to grow - the latest MAT growth registered 4.6% country of origin share; a growth of over one percentage point since December 2009.

In addition, New Zealand is now the fastest growing country of origin showing volume gains of +57% and this has been accomplished whilst having the highest average retail price at £6.05 per bottle.]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/09/manreading.jpg"><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="manreading" width="127" height="150" /></a></p>
<p>Sales of New Zealand wine in the UK off-trade have now overtaken  Germany when expressed as a &#8216;country of origin&#8217; percentage share.</p>
<p>In the latest Nielsen data (MAT end March 2010) New Zealand now has a  3.3% share of the UK off-trade market and has overtaken Germany for the  first time.  The value share of New Zealand continues to grow &#8211; the  latest MAT growth registered 4.6% country of origin share; a growth of  over one percentage point since December 2009.</p>
<p>In addition, New  Zealand is now the fastest growing country of origin showing volume  gains of +57% and this has been accomplished whilst having the highest  average retail price at £6.05 per bottle.</p>
<p>David Cox, New Zealand Winegrowers European Director stated that  these figures demonstrated the vibrant nature of the opportunities for  New Zealand wineries exporting to the UK market.  &#8220;Whilst I am aware  that some discount price activity has influenced some aspects of this  fantastic performance, nonetheless, our continued value growth and our  high average retail price, which has actually grown for red wines,  confirm the fact that UK consumers are continuing their affection and  loyalty to the incredibly interesting wines that are being made from New  Zealand&#8221;.</p>
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		<title>Foster&#8217;s Appoints New Board Member</title>
		<link>http://drinksdaily.com/2010/04/fosters-appoints-new-board-member/</link>
		<comments>http://drinksdaily.com/2010/04/fosters-appoints-new-board-member/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 12:52:35 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=9041</guid>
		<description><![CDATA[Foster's has appointed a former police officer to its board of directors.

Christine Nixon joined Foster's Group as a non-executive director at the beginning of April.

Foster's Chairman, David Crawford said: "On behalf of shareholders I am very pleased to welcome Christine to the Foster's Board.

"Christine's leadership, management experience and her strong community focus will be an asset at the Foster's Board table."

After a career in the NSW and Victorian Police force, Nixon became Victoria's first female chief commissioner, leading a team of 14,000 staff and managing a $1.7 billion budget for eight years before her retirement in February 2009.]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/05/fosters-2jpg.jpg"><img class="alignnone size-full wp-image-3705" src="http://drinksdaily.com/wp-content/uploads//2009/05/fosters-2jpg.jpg" alt="fosters-2jpg" width="88" height="46" /></a></p>
<p>Foster&#8217;s has appointed a former police officer  to its board of directors.</p>
<p>Christine Nixon joined Foster&#8217;s Group as a non-executive director at  the beginning of April.</p>
<p>Foster&#8217;s Chairman, David Crawford said:  &#8220;On behalf of shareholders I am very pleased to welcome Christine to the  Foster&#8217;s Board.</p>
<p>&#8220;Christine&#8217;s leadership, management experience  and her strong community focus will be an asset at the Foster&#8217;s Board  table.&#8221;</p>
<p>After a career in the NSW and Victorian Police force, Nixon became  Victoria&#8217;s first female chief commissioner, leading a team of 14,000  staff and managing a $1.7 billion budget for eight years before her  retirement in February 2009.</p>
<p>Nixon is a recipient of the  Committee for Melbourne&#8217;s 2009 Citizens Award, the Save the Children&#8217;s  2009 White Flame award and was previously voted amongst BRW&#8217;s 10 most  innovative leaders and included in AFR Boss Magazine&#8217;s True Leaders  survey.</p>
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		<title>Angela Mount To Head up Gondola Wines</title>
		<link>http://drinksdaily.com/2010/04/angela-mount-to-head-up-gondola-wines/</link>
		<comments>http://drinksdaily.com/2010/04/angela-mount-to-head-up-gondola-wines/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 11:20:35 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Announcements]]></category>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=8995</guid>
		<description><![CDATA[Angela Mount is to be announced as the new head of Gondola Wine, the new online wine retail site from Dragon's Den entrepreneur Peter Jones.


Mount, former head wine buyer at Somerfield, has been working with Jones and the Gondola team for a number of months initially on the development and concept of the site, through to its launch and beyond.


Harpers.co.uk understands that Mount has now been asked by Jones to head up the operation as it looks to fast track its development and build up more contacts with suppliers and expand its range.


The site was devised as the first pure branded wine website offering exclusive deals for many supermarket best selling wines. Although recieved with some scepticism by many in the trade it is building strong support from branded wine companies faced with shrinking ranges within the supermarkets.


The site is reported to be taking between 800 and 1,000 orders a day thanks to its innovative]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2010/04/gondola-wines.jpg"><img class="alignnone size-full wp-image-8996" src="http://drinksdaily.com/wp-content/uploads//2010/04/gondola-wines.jpg" alt="gondola-wines" width="90" height="84" /></a></p>
<p>Angela Mount is to be announced as the new head of Gondola Wine, the new online wine  retail site from Dragon&#8217;s Den entrepreneur Peter Jones.</p>
<p>Mount, former head wine buyer at Somerfield, has been working with  Jones and the Gondola team for a number of months initially on the  development and concept of the site, through to its launch and beyond.</p>
<p>Harpers.co.uk understands that Mount has now been asked by Jones to  head up the operation as it looks to fast track its development and  build up more contacts with suppliers and expand its range.</p>
<p>The site was devised as the first pure branded wine website offering  exclusive deals for many supermarket best selling wines. Although  recieved with some scepticism by many in the trade it is building strong  support from branded wine companies faced with shrinking ranges within  the supermarkets.</p>
<p>The site is reported to be taking between 800 and 1,000 orders a day  thanks to its innovative use of internet search tracking and links with  affiliated sites.</p>
<p>Deals at gondola.co.uk include Cloudy Bay Sauvignon Blanc at £17.99,  Mumm Cordon Rouge Brut Champagne at £24.99 and a case of Beringer wines  for £34.99.</p>
<p>Mount is also expected to carry on with her other non-competitive  wine consultancy work.</p>
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		<title>South Africa Launches Sustainability Seal</title>
		<link>http://drinksdaily.com/2010/04/south-africa-launches-sustainability-seal/</link>
		<comments>http://drinksdaily.com/2010/04/south-africa-launches-sustainability-seal/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 11:16:29 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=8993</guid>
		<description><![CDATA[The South African wine industry claims to have launched the world's first sustainability seal that guarantees eco-friendly production and bottle provenance.


Intended for bottled wines only, the seal which is issued by the Wine and Spirit Board has a tracking system that can now trace bottle contents back to source at every stage of the supply chain.


The seal is a continuation of the local wine industry's pioneering approach to sustainable wine growing and winemaking and further aims to confirm the integrity of production by giving each seal a unique number, through which the wine's provenance can be tracked from vine to bottle.



The seal is the result of collaboration between the Wine &#38; Spirits Board, IPW, as well as the Biodiversity &#38; Wine Initiative (BWI) and Wines of South Africa (WOSA) with the generic marketing body responsible for the worldwide launch of the concept as part of its Brand South Africa campaign.



Effective from 2010, the voluntary system is available to those wineries to have passed the accreditation of the Integrated Production of Wine (IPW) set of sustainable principles, at farm, winery and bottling levels.]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2009/09/manreading.jpg"><img class="alignnone size-thumbnail wp-image-5953" src="http://drinksdaily.com/wp-content/uploads//2009/09/manreading-127x150.jpg" alt="manreading" width="127" height="150" /></a></p>
<p>The South African wine industry claims to have launched the world&#8217;s  first sustainability seal that guarantees eco-friendly production and  bottle provenance.</p>
<p>Intended for bottled wines only, the seal which is issued by the Wine  and Spirit Board has a tracking system that can now trace bottle  contents back to source at every stage of the supply chain.</p>
<p>The seal is a continuation of the local wine  industry&#8217;s pioneering approach to sustainable wine growing and  winemaking and further aims to confirm the integrity of production by  giving each seal a unique number, through which the wine&#8217;s provenance  can be tracked from vine to bottle.<br />
The seal is the result of collaboration between the Wine &amp;  Spirits Board, IPW, as well as the Biodiversity &amp; Wine Initiative  (BWI) and Wines of South Africa (WOSA) with the generic marketing body  responsible for the worldwide launch of the concept as part of its Brand  South Africa campaign.<br />
Effective from 2010, the voluntary system is available to those  wineries to have passed the accreditation of the Integrated Production  of Wine (IPW) set of sustainable principles, at farm, winery and  bottling levels.</p>
<p>Wines of South Africa, chief executive officer, Sue Birch  said it is expected to give another boost to the country&#8217;s already  widely recognised international lead in the production integrity of  wine. &#8220;Although other countries are introducing similar initiatives on a  limited scale, at this stage South Africa is the only country to have  the means to implement and certify the concept across the entire wine  industry.<br />
Regular spot-checks by independent auditors will be conducted to  ensure guidelines are complied with at all levels.</p>
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		<title>Filling Gap Between Cider And Wine</title>
		<link>http://drinksdaily.com/2010/04/filling-gap-between-cider-and-wine/</link>
		<comments>http://drinksdaily.com/2010/04/filling-gap-between-cider-and-wine/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 10:53:02 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
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		<guid isPermaLink="false">http://drinksdaily.com/?p=8985</guid>
		<description><![CDATA[Is it a wine or is it a cider? New brand Carnaby Brown aims to bridge the two categories, plugging a gap in the market for a drink that has the refreshment and low ABV of ciders and perries, but with the sophisticated image of wine.

The new 5.5% ABV drink is made from perry blended with white and Muscat grapes and is badged as a "lightly sparkling fruit wine".

It will initially come in two variants - white and rosé - in 75cl Bordeaux-style wine bottles and will target 20 to 30-year-old women who want a sociable drink they can share with friends.

"By talking to women all over the country we identified what they wanted," said creator Aisling Young. "A drink that was fruity, refreshing and slightly sparkling with an ABV that offers the drinkability of premium cider with the sophistication and sociability of wine]]></description>
			<content:encoded><![CDATA[<p><a href="http://drinksdaily.com/wp-content/uploads//2010/04/carnaby-brown.jpg"><img class="alignnone size-full wp-image-8986" src="http://drinksdaily.com/wp-content/uploads//2010/04/carnaby-brown.jpg" alt="carnaby-brown" width="107" height="96" /></a></p>
<p><strong>Is it a wine or is it a cider? New brand Carnaby Brown aims to  bridge the two categories, plugging a gap in the market for a drink that  has the refreshment and low ABV of ciders and perries, but with the  sophisticated image of wine.<br />
</strong></p>
<p>The new 5.5% ABV drink is made from perry blended with white and  Muscat grapes and is badged as a &#8220;lightly sparkling fruit wine&#8221;.</p>
<p>It will initially come in two variants &#8211; white and  rosé &#8211; in 75cl Bordeaux-style wine bottles and will target 20 to  30-year-old women who want a sociable drink they can share with friends.</p>
<p>&#8220;By talking to women all over the country we  identified what they wanted,&#8221; said creator Aisling Young. &#8220;A drink that  was fruity, refreshing and slightly sparkling with an ABV that offers  the drinkability of premium cider with the sophistication and  sociability of wine.&#8221;</p>
<p>A £500,000 investment in marketing the brand will  include 10 brand ambassadors who will tour the country and implement  bespoke in-outlet promotions and sampling events, and an online campaign  via social media websites such as Facebook and Twitter, as well as a  dedicated website.</p>
<p>Branded PoS and kits containing ice buckets, tent  cards and posters will also be available to target on-trade venues such  as high-street bars and food-led pubs.</p>
<p>The company recommends it is priced about 20% to 30%  below the house wine and Young said she aims to reach sales of 150,000  nine-litre cases by the end of the year.</p>
<p>Future plans for the brand include a raft of new  flavours and work around food and drink matching.</p>
<p>&#8220;Young women are a huge driver for growth, yet there  was nothing out there that fulfilled what they really wanted,&#8221; said  Young.</p>
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