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Pernod Set To Stay Ahead Despite Diageo’s China Move

Pernod Set To Stay Ahead Despite Diageo’s China Move

Pernod Ricard is better placed than archrival Diageo heading into an economic recovery thanks to its exposure to emerging markets, though Diageo is making the right moves in China. Diageo, the world's biggest spirits group, said on Monday it might spend at least 624 million pounds to take over China's fourth-largest spirits group Sichuan Shui Jing Fang to add Chinese white spirits to its portfolio of top brands. The move was likely prompted by concern that just 5 percent of global sales come from fast-growing emerging markets in Asia, compared to about a fifth in the case of Pernod, the world No 2 spirits maker. [...more]

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Monday, October 23, 6:09 am

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