Tag Archive | "Anheuser-Busch In-Bev"

Anheuser-Busch Bringing Humor Back To Ads

Anheuser-Busch Bringing Humor Back To Ads

An asteroid is about to hit Earth? Drink some Bud Light. Your plane crashes on an island? Drink more Bud Light. Really love Bud Light? Why not build your house with cans of it ... and then drink up? Longtime Super Bowl advertising leader Anheuser-Busch returns to humor next month to sell its drinks after a more, well, sober outing last year. The brewer's five minutes of commercials during this year's game Feb. 7 include straightforward humor: A man skips his softball game to attend his wife's book club because she's serving Bud Light. But most of the likely spots tend toward the outlandish: Townspeople form a human bridge when the real one is out to assure safe delivery of Budweiser. In another, men talking on the phone in Auto-Tune -- a pop-music effect that can make voices sound robotic -- are excited they have Bud Light to "make the party right." And there's the requisite TV reference: People stranded on an island happily drink Bud Light in a nod to the hit show "Lost." While other major advertisers such as General Motors Corp., Pepsi and FedEx stayed on the sidelines this year to recuperate from the down economy, Anheuser-Busch is increasing its Super Bowl presence by 30 seconds. The average 30-second spot sells for $2.5 million to $2.8 million this year. From 1990 to 2009, Anheuser-Busch spent $311.8 million on the event, according to Kantar Media. [...more]

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Bulgarian Brewery Kamenitza Changes Owner

Bulgarian Brewery Kamenitza Changes Owner

The deal amounts to USD 2.2 billion and includes AB InBev's all 11 breweries in Bulgaria, Croatia, the Czech Republic, Hungary, Montenegro, Romania and Serbia, as well as its distribution business in Slovakia and Bosnia and Herzegovina. An additional USD 800 million payment is contingent on the buyer's return on the initial investment. The company that will manage AB InBev's former business in Central Europe will be named StarBev and will be seated in Prague. [...more]

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Friday, November 24, 10:29 pm

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