Tag Archive | "anheuser-busch inbev"

Anheuser-Busch InBev, Pepsi Team To Buy Advertising

Anheuser-Busch InBev, Pepsi Team To Buy Advertising

A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports. "It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses," a Pepsi spokesman told Advertising Age. In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. [...more]

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Budweiser Clydesdales Ad will Appear During Sunday’s Super Bowl

Budweiser Clydesdales Ad will Appear During Sunday’s Super Bowl

After several days of indecision and a plea for public input, Anheuser-Busch said today it plans to include a Budweiser Clydesdales spot in its five minutes of advertising during this Sunday's Super Bowl. The spot is 60 seconds long and will appear during the game's fourth quarter, according to A-B. The ad is called "Fence" and follows a bull and a Clydesdale growing up together, yet separated by a fence. [...more]

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Belgian beer blockade lifted

Belgian beer blockade lifted

A blockade that threatened to strangle supplies of top Belgian beers to home and neighbouring European markets ended on Friday, after management and unions said a compromise was reached. Two weeks after workers first barricaded Stella Artois, Jupiler and Hoegaarden breweries, in protest at owners Anheuser-Busch InBev's plans to cut 10 percent of its European workforce, drinkers can breathe easier. "After the blockade is lifted, the unions and management will start from scratch with meetings of the works council that will deal with problems site by site," union representative Tangui Cornu told AFP. The protest action began after the group announced on January 7 that it planned to cut around 800 jobs in western Europe. In Belgium, 263 of the 2,700 jobs at AB InBev, the world's biggest brewer, were slated to go. The action achieved its initial goals, leading to shortages in large supermarkets -- and a spike in guerrilla sales tactics from rival brewers. France, Luxembourg and the Netherlands were also threatened by critically low levels of stocks for bars tied through distribution deals. AB InBev produces around 60 percent of the beer consumed in Belgium's bars and cafes, according to the national hoteliers and restaurants federation. [...more]

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A-B InBev ships water to help in Haiti

A-B InBev ships water to help in Haiti

Anheuser-Busch Inbev said today it is preparing a shipment of 600,000 cans of water from its Cartersville, Ga., AB brewery to help with earthquake relief efforts in Haiti. The company is working with the American Red Cross to get the water to Haiti. The company has managed to get some water to Haiti already. The day after last week’s earthquake, A-B InBev subsidary Ambev shipped almost 350,000 cans of drinking water from its brewery in Santo Domingo, Dominican Republic. (For the geographically-challenged, the D.R. shares the same island as Haiti.) Also, the Anheuser-Busch Foundation and Labatt will match donations to the Red Cross made by North American workers and its network of U.S. wholesalers, up to $300,000. Interesting factoid: Over the past two years, A-B and its U.S. distributors have provided more than 5 million cans of drinking water to victims of natural disasters. [...more]

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East German Brewery Named Official Sponsor of Germany’s World Cup Team

East German Brewery Named Official Sponsor of Germany’s World Cup Team

It may not be the big deal here that it is in the rest of the world (though you'd never know it from our strangely unrepresentative sample of soccer-crazed friends), but come June theWorld Cup promises to be one of the most significant shared global events of the year, dominating news cycles around the world and earning corporate sponsors many millions of dollars or euros or lira or pesos or whatever. This year's winners will include an East German brewery calledHasseröder, which has been selected as the official beer of Germany's World Cup team. Now, picking a German beer to represent the German team may seem like common sense, but common sense doesn't always win out in a world of huge international conglomerates likeAnheuser-Busch InBev , the Belgian-based behemoth that accounts for about 25 percent of the global beer market (or Heineken now that the Dutch company haslaunched an imperialist campaign in the Americas ). In 2006, for example, Anheuser-Busch experienced something of a public relations guffaw when Germans rebelled at Budweiser being selected as the World Cup's official beer. This time around the company intends not to make the same mistake. Though Budweiser remains the official beer of the tournament, InBev's selection of the Hasseröder is meant to calm the ire of German fans who instinctually gag at the idea of drinkinga beer brewed from rice . It's an ironic twist, perhaps, that globalization of the beer business (Anheuser Busch and InBev merged in 2008) could lead to a more acute awareness of these sensitivities. "We are maximizing our sponsorship in order to connect with beer drinkers. In certain markets where our global flagship brand is unavailable, or one of our local brands already has an existing football association on par with the passion of World Cup, we believe the added flexibility, such in the case of Hasseröder, allows us to further bring a truly amazing global event even closer to home," the company's global director of sports & entertainment told Germany's Der Spiegel magazine. In other words, they got burned last time and learned from the mistake. [...more]

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Corporate Jets, Their Numbers Cut, Live on At Anheuser-Busch InBev

Corporate Jets, Their Numbers Cut, Live on At Anheuser-Busch InBev

Anheuser-Busch Co. ran an impressive fleet of corporate jets. It owned and operated eight sleek, French-made planes with leather seats and divans and wood interiors. It was as if the St. Louis-based beer company had its own airline - Bud Air shuttling staff to the brewing behemoth's far-flung operations with regularity. A-B even had its own flight operations department: 20 pilots plus mechanics, line workers and support staff, all housed in a spacious hangar at Spirit of St. Louis Airport in Chesterfield. Longtime CEO August Busch III, an aviation buff, guided the growth of A-B's flight operations. Busch III and his sons, including his successor as CEO, August Busch IV, still fly their own planes. Then, in late 2008, Belgian-Brazilian brewer InBev completed its $52.2 billion takeover of A-B. And those jets seemed certain to be parked on the chopping block. Analysts predicted they would be one of the first things to go. Prior to the merger, InBev says, it never owned corporate jets. It views corporate aviation as a wasteful perk. CEO Carlos Brito, the man who now leads the combined A-B InBev, frequently notes that he and his executives fly coach, opting for business class only on long trips. When Brito came to St. Louis in August 2008, he made a point of telling people it was aboard Southwest. [...more]

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A-B InBev ‘Loses’ Court Battle To Expose Sources

A-B InBev ‘Loses’ Court Battle To Expose Sources

The European Court of Human Rights has upheld journalists' right to protect confidential sources following a long-running dispute with Belgian brewer Interbrew, now a part of global beer giant Anheuser-Busch InBev. Journalists at The Times, Guardian and Independent newspapers in the UK, as well as the Reuters news agency, were right not to reveal their sources when requested to by the UK's highest court, This case treks back to 2001 - positively a bygone era in the global beer market - when the publications were leaked documents from an unknown source that claimed Interbew was considering a takeover bid for South African Breweries - now SABMiller. SAB's shares rose by more than 22 times in the space of two days, while Interbew recruited private investigator group Kroll to uncover the source of the leak. [...more]

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Labatt’s McCarthy Moving To AB InBev Head Office

Labatt’s McCarthy Moving To AB InBev Head Office

After a 13-year stint at Labatt Breweries of Canada, Rob McCarthy is leaving for its parent company, Anheuser-Busch InBev in St. Louis, to serve as senior director on the Budweiser brand, effective immediately. McCarthy, and his six-member team will lead the Budweiser business in the U.S. "[The position] is a rare opportunity to lead a global iconic brand in its home market," he said. "Budweiser means something everywhere in the world so to lead that business in the U.S. where it's a sizeable and significant business is an incredible opportunity." He will also work with the global marketing team to build the Budweiser brand in China, Eastern Europe and South America. McCarthy started with Labatt in the PR department in 1996. His most recent role was director, innovation and marketing services where he oversaw the company's efforts in media, sponsorship and insights, reporting to Labatt's vice-president of marketing,Richard Musson. He has also served as marketing director on such brands as Budweiser, Bud Light, Labatt Blue, Kokanee and the brewer's portfolio of value brands. Labatt is in the process of searching for McCarthy's replacement. [...more]

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Budweiser’s Global Advertising Director Speaks

Budweiser’s Global Advertising Director Speaks

We would like to thank St. Louis University for the delicious coffee and pastry we enjoyed this morning, as well as for the interesting discussion of Budweiser's global prospects. That discussion touched off the Boeing Institute of International Business' conference at SLU today. Andrew Sneyd, Budweiser's global advertising director, gave a half-hour presentation to a packed house at SLU's Busch Student Center. The main theme: howAnheuser-Busch InBev is shepherding Budweiser around the world. Sneyd is a Canadian whose previous responsibilities under InBev included managing the Budweiser brand in Canada, where Budweiser is the No. 1 beer and InBev brewed it under contract with Anheuser-Busch. [...more]

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Anheuser-Busch InBev NV Might Spend U$7 Billion To Buy Corona

Anheuser-Busch InBev NV Might Spend U$7 Billion To Buy Corona

Anheuser-Busch InBev NV, the world's largest beer brewer, has plans to buy Mexican beer Corona as the next takeover target in an attempt to repeat the formula to grow income through cost-containment in a stagnant market. Last week, AB InBev declared that beer sales were below analysts' estimates. Andrew Holland, an analyst at Evolution Securities, stated that to continue benefiting from cost cuts - as benefits of Anheuser-Busch acquisition are declining - AB InBev may try to buy the 50% that it still doesn't own from Grupo Modelo, the makers of Corona - a stake worth about U$7 billion. [...more]

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Thursday, December 14, 3:05 pm

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