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New Zealand Wine overtakes Germany

New Zealand Wine overtakes Germany

Sales of New Zealand wine in the UK off-trade have now overtaken Germany when expressed as a 'country of origin' percentage share. In the latest Nielsen data (MAT end March 2010) New Zealand now has a 3.3% share of the UK off-trade market and has overtaken Germany for the first time. The value share of New Zealand continues to grow - the latest MAT growth registered 4.6% country of origin share; a growth of over one percentage point since December 2009. In addition, New Zealand is now the fastest growing country of origin showing volume gains of +57% and this has been accomplished whilst having the highest average retail price at £6.05 per bottle. [...more]

Announcements, News, Wines Comments (2)

Thursday, November 23, 11:21 am

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