Tag Archive | "Announcements"

Edrington Appoints Cutty Sark Brand Boss

Edrington Appoints Cutty Sark Brand Boss

The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark. Jason Craig, who was previously global controller with Highland Park single malt, has 20 years experience in advertising and marketing, specifically the scotch whisky industry. Craig said: "This is an exciting time for Edrington and Cutty Sark. Having the opportunity to steer the future of a premium iconic brand with such a long and prestigious blended heritage is going to be a brilliant challenge." [...more]

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Ketel One Launches Orange Vodka

Ketel One Launches Orange Vodka

Ketel One vodka has introduced Ketel One Oranje, an orange flavoured vodka. The launch coincided with Queen's Day, a national holiday in the Netherlands honouring the Queen's official birthday, which is widely celebrated. The colour orange is everywhere as it represents the royal family name - The Family Nassau, House of Orange. Ketel One Oranje contains essence of natural orange. Ketel One Oranje, pronounced "Oh-RON-yah" in Dutch, is produced at the Nolet Distillery in Schiedam, Holland. [...more]

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Camra Beer Tie Campaign Receives Political Support

Camra Beer Tie Campaign Receives Political Support

Hundreds of UK election candidates have pledged their support for reforming the way beer is distributed to pubs. The Campaign for Real Ale (Camra) said that "beer tie" arrangements are currently pushing up the price of beverages in bars in the UK, as some publicans are paying 50 per cent more for their beer than they would on the free market. In total, 650 prospective parliamentary candidates have signed the pledge, which Camra said showed "unprecedented" support for its reforms. Mike Benner, the organisation's chief executive, said: "The widespread level of support from every political party for community pubs, local brewers and consumers is a milestone in Camra's history." [...more]

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Coca-Cola Company Launches New World Cup Promotion

Coca-Cola Company Launches New World Cup Promotion

A new global promotion has been launched by the Coca-Cola Company in order to tie in with the forthcoming Fifa World Cup. Ahead of the South African tournament, which is due to start next month, the organisation is to offer a number of prizes through the Longest Celebration competition. As part of the campaign, football fans will be given the chance to upload their own personal goal celebrations in order to create a non-stop loop of clips which will appear online. [...more]

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Global Brands Acquires Inspirit Brands

Global Brands Acquires Inspirit Brands

VK producer Global Brands has acquired Inspirit Brands as it looks to move into the premium end of the market. The premium market is still a challenging one, but as consumers are still willing to pay for quality, this deal puts Global Brands in a good position to capitalise as the market recovers," said Global Brands MD Derek Mackey. Four Roses Bourbon and El Dorado Rum are among the fourteen brands to join Global Brand's existing portfolio. Tony Mair, formerly a director at Diageo, will join Inspirit as chairman. "The acquisition of Inspirit brands is the next step in expansion of our drinks brands portfolio," said Mackey. "We've set our sights high for the company and want to become the UK's leading drinks brand development business, which we will achieve through innovation and acquisition in all drinks categories [...more]

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Robinsons For More Tennis

Robinsons For More Tennis

Britvic and its squash brand Robinsons is celebrating 75 years as sponsor of Wimbledon this year. The company has just signed a deal for a further five years of sponsorship, which will be officially announced by Britvic chief Paul Moody at a gala dinner this evening. TV advertising, a PR campaign and on-pack promotions are all in the pipeline to celebrate the lengthy association. [...more]

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Carlsberg Secures Punch Guest Ale Deal

Carlsberg Secures Punch Guest Ale Deal

Carlsberg UK is to supply all guest ales to Punch Tavern's managed estate. The Danish-based brewer will take over the supply deal from Waverley TBS. It already has an exclusive deal to distribute all drinks in the Punch tenanted and leased estate. Carlsberg won the contract on the strength of its performance delivering guest cask beer into the leased estate. The deal will add another 300 firkins of beer a week into the Carlsberg UK's distribution chain and will run until 2012. [...more]

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Old Speckled Hen To Remain on Dave

Old Speckled Hen To Remain on Dave

A woman eating locusts, footballing nuns and a man on a tiny bike all star in the latest ads for Old Speckled Hen. Brewer Greene King has announced the brand will continue to sponsor TV channel Dave for a second year and has launched the new ads to help boost awareness of the brand among viewers. "Dave is still a great place for Old Speckled Hen to roost," said brand manager John Sharples. "It is the UK's fastest growing channel; it has one of the highest proportions of beer drinkers of any TV channel and the witty banter is a perfect home for the brand." [...more]

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Peter Kay Returns To TV As Face of John Smith’s

Peter Kay Returns To TV As Face of John Smith’s

Comedian Peter Kay is back as the face of John Smith's No Nonsense campaign for the first time in five years. The first of three new TV ad hit screens over the bank holiday weekend during the Liverpool v Chelsea football match and once again concentrates on Kay's matter of fact humour. In the ad, Kay's TV wife teases him about who his fantasy woman would be, offering him Kelly Brook or Tess Daly "on a plate". Kay insists there's only "one lady" in his life until his wife says "I won't get upset, it's only a game". At this point, Kay relents and admits his soft spot for "Claire, from work". Silence falls on the party as Kay's mind wanders. [...more]

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Carlsberg Sign up World Cup Legend

Carlsberg Sign up World Cup Legend

New ad campaign will feature a host of British sporting superstars Lager giant Carlsberg has revealed World Cup 66 legend Jack Charlton and a host of other sporting stars are set to appear in its latest TV advertising campaign. Having spent three months asking fans to come up with inspiring team talks the brand will reveal what it describes as "probably the best team talk in the world." Paul Davies, director of brands and insight at Carlsberg UK, said: "We have been building up to the launch of this ad for some months now. Fans have had their chance to give an inspiring team talk, now it's Carlsberg's chance to give "Probably the Best Team Talk in the world". [...more]

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Drinks Firms Take Extra Caution Over Marketing

Drinks Firms Take Extra Caution Over Marketing

Surge in number of companies getting marketing checked by industry watchdog Drinks producers are being more careful with their marketing, based on figures from an industry watchdog revealing a 40 per cent rise in the number of ideas it is vetting. The Portman Group said it examined more than 356 proposals last year, compared to 250 in 2008. The group's chief executive David Poley said:"This surge in demand for our help is a positive sign, illustrating the growing importance of social responsibility. [...more]

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Caffeine Soft Drinks Must Carry Warning

Caffeine Soft Drinks Must Carry Warning

High caffeine soft drinks must carry a health warning and not be promoted to children under-16, under a new code of practice. The British Soft Drinks Association (BSDA) code of practice states that high caffeine drinks, produced by its members, must carry a label stating "Not suitable for children, pregnant women and persons sensitive to caffeine". In addition, the drinks should not be marketed to under-16s. Drinks are defined as high in caffeine if they contain more than 150mg of caffeine per litre - roughly the same amount as a cup of coffee. The code will apply to energy shots if they are marketed as soft drinks but not to energy shots categorised as food supplements as they already have to carry extensive labelling. [...more]

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Thursday, August 24, 10:42 am

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