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Anheuser-Busch InBev, Pepsi Team To Buy Advertising

Anheuser-Busch InBev, Pepsi Team To Buy Advertising

A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports. "It's a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses," a Pepsi spokesman told Advertising Age. In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies. [...more]

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Saturday, November 25, 2:09 am

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