Tag Archive | "Aspall Cider"

Aspall’s New Chrome Font

Aspall’s New Chrome Font

A chrome font plus a new style of branded glassware is on its way to the on-trade, courtesy of Aspall. The latest developments from the cider maker form part of the £1m brand investment announced last month, supporting the brand's continued expansion into the premium on-trade. The new font, which features the iconic Aspall knight and a redesigned font badge, will be available in top-end outlets and style bars. "Following on from the redesign of our bottles last month, we are now introducing both the new contemporary font and glassware into the on-trade, as serve is a fundamental part of the Aspall quality experience," said commercial director Geoff Bradman. [...more]

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