Tag Archive | "bacardi-martini & Lion Nathan’s"

Bacardi Lion Breezily Shrugs Off Alcopops Tax

Bacardi Lion Breezily Shrugs Off Alcopops Tax

BACARDI MARTINI and Lion Nathan's joint venture spirits business has extracted a 9 per cent sales increase from its suite of rum, gin, vodka and ready-to-drink mixes despite the Federal Government's alcopops tax and the growing popularity of premium beer. Bacardi Lion recorded sales of $63.07 million for the year to September 30, 2008, up from $57.87 million the previous year and $58.3 million in 2003-04. The Australian beverage alliance, formed in 2003, sells such well-known brands as Bacardi Superior Rum, Bombay Sapphire Gin, Dewar's Scotch, Grey Goose vodka, Grand Marnier and the popular premixed drinks Bacardi Breezer and Bacardi & Cola. The joint venture's slim bottom line - a profit of $1 million for 2007-08, against $667,000 in 2006-07 - is due in part to royalties that Bacardi Lion pays its shareholders. [...more]

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